Integrated Marketing Manager at Turo

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AutomotiveIndustries

Requirements

At least 5+ years of experience in brand management, marketing, or integrated marketing role
Bachelor’s Degree in a related field (business/marketing)
A "builder" personality: biased toward action, phenomenal collaborator, expert simplifier, never stop pushing towards clarity and delivery
Proven track record of developing and executing successful brand strategies and marketing campaigns
Driven: never hesitate to roll up your sleeves and seek something hands-on, persevere when others fall away
Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns
Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint
Proficient in articulating quantitative business data layered with consumer insights
Strong at working with and influencing product teams
A data-driven mindset and some experience working on marketing experimentation
Bonus: High-growth startup experience

Responsibilities

Develop and implement integrated marketing strategies that align with business objectives and target segment needs
Lead the planning, execution, and optimization of multi-channel marketing campaigns, including social media, email, content, and paid media
Collaborate with creative, media, and production teams to develop compelling campaign concepts and assets
Manage relationships with external agencies and vendors to ensure timely and effective campaign delivery
Analyze campaign performance data to measure effectiveness and inform future strategies
Work cross-functionally with teams such as product, host marketing, and market management teams to ensure marketing initiatives support overall business goals
Manage marketing budgets, ensuring cost-effective and efficient use of resources
Contribute to the development of the brand’s voice and positioning in the market

Skills

Key technologies and capabilities for this role

Integrated MarketingMarketing StrategyCampaign ManagementDigital MediaTraditional MediaConsumer BehaviorData-driven InsightsBrand StrategyCross-functional CollaborationAgency ManagementBrand AwarenessCustomer Engagement

Questions & Answers

Common questions about this position

What is the salary for the Integrated Marketing Manager position?

This information is not specified in the job description.

Is this a remote position, or is there a required location?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need at least 5+ years of experience in brand management, marketing, or integrated marketing, a Bachelor’s Degree in a related field like business or marketing, and a 'builder' personality biased toward action.

What is the team culture like at Turo's Guest Marketing team?

The Guest Marketing team is data-driven, focusing on customer needs to shape product and messaging, and collaborates closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams for a seamless customer experience.

What qualities make a strong candidate for this position?

Successful candidates embrace an owner’s mindset with a bias for action, the ability to move fast, iterate quickly, tenacity, and analytical thinking, along with being a strategic thinker who blends creativity with data-driven insights.

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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