Insights Analyst

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Strategic Communications, Digital Marketing, Biotechnology, HealthcareIndustries

Requirements

Candidates should have 2-5 years of experience in analytics, preferably within PR, marketing, or advertising, with a focus on technology and healthcare sectors. Proficiency in Google Suite, data visualization tools, and media monitoring software is required, along with a data-driven mindset, strong communication, attention to detail, critical thinking, and digital savviness.

Responsibilities

The Insights Analyst will analyze social media, web, and traditional media data to generate insights for strategic communications and marketing decisions. Responsibilities include developing and executing Boolean queries for media monitoring, building data visualizations and stories using tools like Google Sheets and Tableau, assessing content performance with analytics platforms, conducting market and competitor analysis, leveraging tools for data collection and analysis, and collaborating with internal teams to integrate data insights into strategies.

Skills

Data Analysis

Social Media Analysis

Web Analytics

Media Analysis

Data-Driven Insights

Strategic Communications

Digital Marketing

Storytelling

Client Strategy

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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