Industry Communications & Events Manager

Employment Type: Full time

Position Overview

Cars Commerce is seeking an Industry Communications & Events Manager to join the Communications department. This enterprise role requires a skilled communicator to develop compelling content that showcases the value proposition of Cars Commerce's platform of products and solutions to diverse audiences, including automotive retail influencers, dealers, and OEM clients. The role also involves managing the company's presence at trade shows and customer events across the US and Canada. A key responsibility is accurately tracking results and implementing an automated process with Tech and Finance to demonstrate return on investment. The position requires the creation of presentation materials such as slide decks, short video clips, and graphics for events.

This role reports to the Senior Director of Industry Relations and involves significant interaction and accountability with leaders across the organization and external industry partners.

Responsibilities

• Develop content for social and influencer channels to highlight the functionality and value of the Cars Commerce platform, driving reputation and incremental sales.
• Own the Independent Dealer communications strategy, including events, workshops, influencer messaging, and 20 Groups.
• Collaborate with the Industry Communications Sr. Manager to build a robust plan for regular influencer briefings.
• Partner closely with B2B Marketing to create off-the-shelf presentations and event support materials for various opportunities.
• Create a booth strategy for small conferences that appropriately represents all brands and is easily transportable and set-up.
• Manage the planning and execution of the company’s participation in over 80 events annually (trade shows, small conferences, regional dealer events, etc.).
• Manage the day-to-day budget of more than $3.0M and its execution.

About Cars Commerce

At Cars Commerce, we are dedicated to simplifying the car buying and selling process. We strive to connect the industry with simplified and tierless technology to enhance, measure, and drive local automotive retail. Our offerings include:

• Cars.com: The No. 1 most recognized marketplace.
• Dealer Inspire: Industry-leading digital experience solutions.
• AccuTrade: Trade and appraisal technology.
• Dealerclub: Reputation-based digital wholesale auction marketplace.
• Cars Commerce Media Network: Our new media network.

Cars Commerce is essential for success in the automotive industry.

Company Culture & Values

Cars Commerce fosters a collaborative environment where people are at the center of everything we do. Our core values include:

• Rise Together: Emphasizing collaboration and putting people first.
• Open to All: Encouraging open-minded communication and valuing diverse thinking.
• Caring to Challenge & Taking Ownership: Fueling a competitive spirit respectfully, thinking about tomorrow and acting today.
• Doing the Right Thing: Upholding integrity, even when it's difficult.

These values drive growth and make Cars Commerce a place for continuous development. We are proud to be recognized by U.S. News & World Report as a Best Company to Work For in 2024, ranking in the top 20% of our industry based on critical employee well-being factors like pay, benefits, and work-life balance.

Application Instructions

Information not provided in the original description.