Cars Commerce

Industry Communications & Events Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Biotechnology, E-commerceIndustries

Requirements

Candidates must possess well-honed communications skills, with experience in developing compelling content for automotive retail influencers, dealers, and OEM clients. The role requires the ability to create presentation materials such as slide decks, short video clips, and graphics, and experience managing event budgets of over $3.0M is necessary. Familiarity with tracking results and implementing automated processes for ROI demonstration is also required.

Responsibilities

The Industry Communications & Events Manager will develop content for social and influencer channels to highlight the Cars Commerce platform's value proposition and drive sales. This role includes owning the Independent Dealer communications strategy, building influencer briefing plans, and partnering with B2B Marketing to create event support materials. Responsibilities also involve creating booth strategies for conferences, managing the planning and execution of the company's participation in over 80 events annually, and managing the day-to-day budget for these events.

Skills

Communications
Event Management
Project Management
Stakeholder Management
Content Creation
Public Relations
Digital Marketing
Automotive Industry

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters
1998Year Founded
IPOCompany Stage
Data & Analytics, Automotive & TransportationIndustries
1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.
Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.
Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.
The platform provides valuable insights and data to automotive businesses.
Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.
AI-driven personalization enhances user experience and engagement on Cars.com.
The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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