Head of Retail - Global functions (Based in Hong Kong) at CASETiFY

Kowloon, Hong Kong

CASETiFY Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
YesVisa
Retail, Consumer Goods, LifestyleIndustries

Requirements

  • Over 10+ years of experience in retail operations, expansion tactics
  • Experience in multi-store management and store openings is a must
  • Excellent project management and effective communication skills
  • Good understanding of retail market trends with a strong business acumen
  • Ability to handle multiple overlapping store openings across the US, CN, UK, AU, SEA, JP, KR, TW & HK and reprioritize when needed
  • Willing to work in a high-growth, fast moving start-up culture
  • Extremely detail-oriented and organized with strong analytical skills

Responsibilities

  • Empower CASETiFY to grow 10x in 5 years
  • Strategize 3 years' global store expansion plan by country, map out store opening pipeline with country team supported by profitability analysis and ensure the retail presence aligns to the brand image and target community
  • Build store tiering structures and strategies
  • Develop a global retail standard operating procedure (SOP) and adopt it at the country level, for new store openings as well as daily store operations
  • Develop an offline commercial calendar with VM execution which aligns with the global marketing calendar
  • Work closely with the country teams and HR to build local retail competencies, set up the right structure and actively participate in recruitments
  • Work closely with the production and logistics team to manage inventory replenishment and allocations at store level
  • Lead store design team to develop a model-store concept and guideline with a standardized VM display system across different sizes of stores
  • Manage monthly store P&L, revenue forecasts, operating expense, sales analysis data, operating reports and KPI setting
  • Responsible for team building, coaching, training and development of all retail staff to ensure sales objectives and exceptional customer service standards are met
  • Work closely with Tech team to identify technology in order to optimize in-store customer experience journey

Skills

Retail Management
P&L Management
Customer Experience
Omni-Channel Strategy
Partnership Development
Marketing Strategy
Global Retail Expansion

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters
2011Year Founded
SERIES_ACompany Stage
Consumer Software, Design, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Vacation
Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.
Expansion into travel faces competition from established luggage brands.
Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.
The company has a strong direct-to-consumer model via its e-commerce platform.
CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.
Collaborations with popular franchises increase brand recognition and sales.
Expansion into travel accessories aligns with demand for personalized travel gear.

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