Head of New Business Ventures at solidcore

Arlington, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fitness, WellnessIndustries

Requirements

Bachelor's degree in Business, Strategy, Marketing, or related field; MBA from top-tier program strongly preferred
Minimum 8-10 years of experience in strategy, business development, or innovation roles, with at least 5 years in senior leadership positions
Proven experience in consumer-facing businesses, preferably in fitness, wellness, lifestyle, or related industries
Demonstrated success in launching new products, services, or business ventures from concept to market in a fast-growth environment
Experience with strategic consulting (e.g., McKinsey, Bain, BCG) or corporate strategy roles strongly preferred
Execution Excellence: Proven ability to translate strategic concepts into market-ready products and services with strong project management

Responsibilities

Develop and execute a comprehensive new business venture strategy aligned with solidcore's mission, vision, and values
Partner with the Strategy & Insights function to identify high-potential opportunities for brand extension, new revenue streams, and adjacent market entry
Conduct deep dive into primary and secondary market research and feasibility analyses, including consumer insights, competitive landscape assessment, and financial modeling
Create detailed business cases and go-to-market strategies for new venture opportunities
Lead development of new fitness and wellness concepts that leverage solidcore's brand equity and client base in areas such as nutrition, recovery, retail products, digital fitness, and lifestyle services, among others
Collaborate with external partners, vendors, and potential acquisition targets to accelerate innovation
Oversee pilot programs and test-and-learn initiatives to validate new concepts before full-scale launch
Design scalable operating models for new ventures that can grow alongside the core business
Analyze and optimize pricing strategies and monetization approaches for new offerings
Identify and cultivate strategic partnerships that can accelerate new venture development and market entry
Structure and negotiate partnership agreements, joint ventures, and strategic alliances
Evaluate potential acquisition opportunities and manage due diligence processes, coordinating with key cross-functional partners
Partner closely with Operations, Marketing, Technology, Finance, People, and Real Estate teams to ensure an integrated approach to any new ventures
Collaborate with Marketing & Brand teams to develop positioning and customer acquisition strategies for new ventures
Work with Operations to ensure new ventures maintain solidcore's quality standards and operational excellence
Support the Finance team in developing business models, forecasting, and investment analysis for new ventures
Maintain a deep understanding of health and wellness industry trends, emerging technologies, and consumer behavior shifts
Monitor competitive landscape and identify white space opportunities and emerging threats by establishing market intelligence gathering processes and trend monitoring systems

Skills

Strategic Planning

Business Development

Market Research

Financial Modeling

Go-to-Market Strategy

Product Innovation

Strategic Partnerships

Consumer Insights

Feasibility Analysis

Pilot Programs

solidcore

High-intensity, low-impact resistance training classes

About solidcore

Solidcore offers high-intensity, low-impact resistance training workouts through 50-minute classes that emphasize slow, purposeful movements to engage core muscles. These workouts are designed to be both challenging and safe, reducing the risk of injury while maximizing muscle engagement. Solidcore caters to fitness enthusiasts of all levels, providing both in-studio and online class options. Clients can book classes individually or purchase memberships for multiple sessions, and the company also offers corporate packages and gift cards. Solidcore generates revenue through class bookings, memberships, and merchandise sales, aiming to make its services accessible to a wide audience while ensuring steady growth in the health and wellness market.

Washington, District of ColumbiaHeadquarters

2013Year Founded

$6.5MTotal Funding

BUYOUTCompany Stage

Healthcare, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Unlimited Paid Time Off

Health Insurance

Phone/Internet Stipend

Flexible Work Hours

Risks

Increased competition from boutique fitness studios may dilute Solidcore's market share.

Economic downturns could impact discretionary spending on premium fitness memberships.

The rise of at-home fitness solutions may attract potential Solidcore clients.

Differentiation

Solidcore offers high-intensity, low-impact workouts on custom-built reformers.

The company provides a unique 'Fail With Us' campaign to embrace growth through challenges.

Solidcore's hybrid model combines in-studio and online classes for flexible fitness solutions.

Upsides

Solidcore's expansion includes opening its 100th studio, with plans for global growth.

The subscription model aligns with industry trends, offering predictable revenue streams.

Strategic investments from firms like Kohlberg & Company support Solidcore's market expansion.

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