Head of Marketing, Vision Care at Alcon

Beijing, Beijing, China

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Vision Care, Eye Care, HealthcareIndustries

Requirements

Basic degree in business or related fields (Minimum); MBA from a reputable Business School (Desirable)
English fluent & Chinese native or fluent
Minimum 10-year track record in Marketing in consumer goods related industry (Ideally from OTC, Consumer Health, Nutritional Supplements, Consumer Medical Device, Infant Nutrition; Acceptable from FMCG or other CPG industry; candidates with entire/recent majority career in Retail, Fashion, Sport, Luxury, Make-up, and Perfume are less preferred)
Proven experience and expertise in portfolio and pipeline strategy, product innovation development, new product launch, brand positioning, product concept development, integrated marketing and communication plan, creative development & execution
Desirable: 15 years in brand management with experience in product development, brand positioning, research methodology, e-commerce platform development, creative development & execution, integrated marketing planning, proven success in building businesses through successful marketing campaigns/programs working in a matrix MNC organisation with at least 5 years of experience leading a team

Responsibilities

Own the annual strategic planning of marketing programs across the Alcon Master brand and strategic consumer facing brands
Drive activation to eyecare professionals (primarily retail optician) and consumers to drive growth across the total Vision Care portfolio (Contact Lenses, Contact Lens Care and RGP Lens Care)
Lead the delivery of financial and brand targets across the total brand portfolio
Lead the development and implementation of the integrated product and marketing activation plans to support the business goals of China Vision Care
Oversee brand management, brand assets, product marketing strategy, media strategy and demand generation activities through the creation of business, product and communication strategies
Work with key stakeholders in digital marketing and sales management to deliver an integrated campaign
Lead and develop brand assets with both local and regional internal/external stakeholders and champion the execution (including content direction, fit to multiple platforms and customers, and support key CRM programs)
Identify new business opportunities, products, services, and other revenue generating programs through demand creation
Own and manage the allocated Brand & Marketing activation budget
Develop marketing organisation to a world class marketing team

Skills

Key technologies and capabilities for this role

Strategic PlanningBrand ManagementProduct MarketingMedia StrategyDemand GenerationDigital MarketingCRMSales ManagementIntegrated CampaignsContent Strategy

Questions & Answers

Common questions about this position

What experience is required for the Head of Marketing role?

Minimum 10-year track record in Marketing in consumer goods related industry is required, ideally from OTC, Consumer Health, Nutritional Supplements, Consumer Medical Device, or Infant Nutrition. Proven experience in portfolio and pipeline strategy, product innovation development, new product launch, brand positioning, product concept development, integrated marketing and communication plan, creative development & execution is also needed. Desirable is 15 years in brand management with experience in product development and brand positioning.

What education is required for this position?

A minimum basic degree in business or related fields is required, with an MBA from a reputable Business School desirable. Fluency in English and native or fluent Chinese is also required.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does Alcon's company culture emphasize?

Alcon fosters an inclusive culture, is driven by meaningful work to help people see brilliantly, innovates boldly, champions progress, acts with speed, and recognizes commitment and contributions.

Alcon

Specializes in eye care products and solutions

About Alcon

Alcon specializes in eye care products and vision solutions aimed at improving people's quality of life through better vision. Their product offerings include solutions for cataract surgery, retinal health, and contact lenses. Alcon's products work by utilizing advanced technology and research to provide effective treatments and aids for various eye conditions. What sets Alcon apart from its competitors is its strong emphasis on research and development, ensuring that they remain leaders in the eye care industry. The company's goal is to enhance vision and overall quality of life for individuals while promoting a diverse and inclusive workplace.

Geneva, SwitzerlandHeadquarters

1945Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees