Head of Marketing-ANZ at Fresenius Medical Care

Sydney, New South Wales, Australia

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Minimum of 3 years of experience in product management and marketing in the healthcare sector (Pharmaceuticals or Medical Devices)
Ability to leverage practical knowledge typically acquired through advanced education and relevant work experience
Proven ability to analyse and identify process and system issues, contributing to effective business improvements
Strong verbal and written communication skills to effectively convey ideas and strategies
Ability to think strategically and analytically while maintaining a professional and positive disposition
Proven ability to support change management initiatives

Responsibilities

Formulate and implement comprehensive marketing strategies for the medical device portfolio, ensuring alignment with business objectives and market trends
Conduct thorough market research to identify trends, customer needs, and the competitive landscape
Analyse data to inform product development and marketing strategies
Rationalize the product portfolio by critically reviewing the designated product line to identify strategic actions
Develop and maintain the product marketing roadmap
Define product positioning, value propositions, and key messaging for target audiences
Create and execute go-to-market plans for new product launches and updates
Coordinate with sales, operations, and other departments to ensure successful product introduction
Oversee the planning, execution, and evaluation of marketing campaigns, ensuring alignment with brand messaging and compliance with industry regulations
Manage the creation of marketing materials, including brochures, whitepapers, case studies, and website content
Ensure all content complies with healthcare regulations and standards
Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals and drive ROI
Develop and execute strategies to engage customers, including healthcare professionals and patients
Conduct customer interviews and gather feedback to enhance products and services
Gain a deep understanding of customer experiences, identify product gaps, and generate new ideas that grow market share and improve customer satisfaction
Foster relationships with key opinion leaders (KOLs) and advocates for the company's products and brand
Collaborate with manufacturing, sales, and customer support teams to ensure marketing strategies align with product capabilities and customer needs
Establish and monitor key performance indicators (KPIs) to assess marketing effectiveness, making data-driven decisions to optimize strategies and tactics
Ensure all marketing activities comply with relevant healthcare regulations and standards, including an understanding of pharmacovigilance
Oversee a team of Product Managers, providing guidance and support to enhance product positioning, market share, and overall brand performance
Collaborate closely with cross-functional teams, including sales, clinical, compliance and regulatory affairs, to deliver innovative marketing solutions that meet the needs of customers, healthcare providers, and patients

Skills

Marketing Strategy

Market Research

Market Analysis

Product Positioning

Product Roadmap

Go-to-Market Planning

Campaign Management

Content Development

Budget Development

Healthcare Compliance

Fresenius Medical Care

Provides dialysis and renal healthcare services

About Fresenius Medical Care

Fresenius Medical Care North America focuses on delivering high-quality healthcare services to individuals with kidney and other chronic conditions. The company operates a vast network of dialysis centers and outpatient labs for cardiac and vascular care, ensuring coordinated treatment for many patients across the continent. It stands out as the largest fully integrated renal company, providing not only dialysis services but also specialty pharmacy and laboratory services. Additionally, Fresenius manufactures and distributes a wide range of dialysis equipment, disposable products, and renal pharmaceuticals. The goal of Fresenius Medical Care is to enhance the quality of life for patients with chronic illnesses by providing comprehensive and accessible healthcare solutions.

Waltham, MassachusettsHeadquarters

1996Year Founded

$39.1MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

11-50Employees