About Braze

Braze provides a customer engagement platform that helps brands connect with their customers effectively. The platform allows marketers to gather and utilize data from various sources to engage customers in real-time across multiple channels. Key features include cross-channel messaging, journey orchestration, and AI-driven experimentation to optimize marketing efforts. Unlike many competitors, Braze focuses on creating personalized experiences for users, catering to a wide range of clients from small businesses to large enterprises. The goal of Braze is to enhance consumer relationships and improve brand loyalty through effective engagement strategies.