Kraken

Marketing Manager - Lifecycle

United States

$110,000 – $174,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Cryptocurrency, BlockchainIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-Time
  • Salary: $110K - $174K

Kraken is building the future of crypto with a world-class team united by a desire to discover and unlock the potential of crypto and blockchain technology. Our mission is to accelerate the global adoption of crypto, enabling financial freedom and inclusion. Kraken is a fully remote company with employees in over 70 countries, developing premium crypto products for experienced traders, institutions, and newcomers.

The Team

The Growth Marketing team is responsible for driving user and revenue growth across Kraken's product verticals and key geographies. This is a fast-growing team with deep expertise and conviction in the crypto space.

Role: Marketing Manager - Lifecycle (Incentives)

As the Marketing Manager - Lifecycle focused on incentives, you will own the full lifecycle strategy for incentivizing clients in key markets, aiming to drive revenue growth. You will report to the Director, Lifecycle Marketing and collaborate with various stakeholders including regional operations, marketing technology, product, data analytics, and CRM operations. This role is dynamic, fast-paced, and offers a high degree of visibility.

Responsibilities

  • Lead the strategy for lifecycle incentive programs using push, in-app, email, and SMS channels to drive engagement and desired behavior.
  • Shape the incentive strategy from both a technology and marketing execution perspective, being accountable for key metrics that support revenue growth.
  • Build and execute complex CRM campaigns to guide clients to relevant products and services within the Kraken ecosystem.
  • Conduct data analysis of campaign results, using data to optimize and create operational plans, and manage spend.
  • Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement and retention throughout the customer lifecycle.
  • Act as a key stakeholder in company-wide growth initiatives, providing progress updates to leadership and collaborating with the wider business to drive incremental value.
  • Work closely with compliance, legal, and regional operations teams to ensure compliant marketing and communication practices across priority geographies.
  • Perform additional duties and responsibilities as assigned.

Requirements

  • 5+ years of experience in leading the development of complex lifecycle/CRM programs from strategy to execution.
  • Proven experience with incentives, sweepstakes, or referral programs is a plus.
  • Extensive experience building and executing complex CRM campaigns.

Skills

Lifecycle Marketing
Data-Driven Marketing
Client Incentivization
Revenue Growth Strategies
Market Analysis
Campaign Management

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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