Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
$110,000 – $174,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Cryptocurrency, BlockchainIndustries
Requirements
Candidates should possess 5+ years of experience leading complex lifecycle/CRM programs from strategy to execution, with a focus on incentives, sweepstakes, or referral programs. Strong experience in building and executing complex CRM campaigns is required, alongside data analysis skills and the ability to optimize campaigns based on results. Experience working with compliance, legal, and regional operations teams is also beneficial.
Responsibilities
As a Marketing Manager - Lifecycle focused on incentives at Kraken, you will lead the strategy for lifecycle incentive programs involving a mix of push, in-app, email, and SMS, delivering best-in-class communications that drive engagement and desired behavior. You will help shape the formation of our incentive strategy, build and execute CRM campaigns, conduct data analysis, and execute thoughtful experimentation to unlock high-impact campaigns. Additionally, you will work closely with regional operations, marketing technology, product, data analytics, and CRM ops, and ensure compliance with local regulators in marketing activities.
Skills
Lifecycle Marketing
Data-Driven Marketing
Client Incentivization
Revenue Growth Strategies
Market Analysis
Campaign Management
Kraken
Cryptocurrency exchange for buying and trading
About Kraken
Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.
San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees