Marketing Manager - Lifecycle

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $110K - $174K

Kraken is building the future of crypto with a world-class team united by a desire to discover and unlock the potential of crypto and blockchain technology. Our mission is to accelerate the global adoption of crypto, enabling financial freedom and inclusion. Kraken is a fully remote company with employees in over 70 countries, developing premium crypto products for experienced traders, institutions, and newcomers.

The Team

The Growth Marketing team is responsible for driving user and revenue growth across Kraken's product verticals and key geographies. This is a fast-growing team with deep expertise and conviction in the crypto space.

Role: Marketing Manager - Lifecycle (Incentives)

As the Marketing Manager - Lifecycle focused on incentives, you will own the full lifecycle strategy for incentivizing clients in key markets, aiming to drive revenue growth. You will report to the Director, Lifecycle Marketing and collaborate with various stakeholders including regional operations, marketing technology, product, data analytics, and CRM operations. This role is dynamic, fast-paced, and offers a high degree of visibility.

Responsibilities

• Lead the strategy for lifecycle incentive programs using push, in-app, email, and SMS channels to drive engagement and desired behavior.
• Shape the incentive strategy from both a technology and marketing execution perspective, being accountable for key metrics that support revenue growth.
• Build and execute complex CRM campaigns to guide clients to relevant products and services within the Kraken ecosystem.
• Conduct data analysis of campaign results, using data to optimize and create operational plans, and manage spend.
• Execute thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement and retention throughout the customer lifecycle.
• Act as a key stakeholder in company-wide growth initiatives, providing progress updates to leadership and collaborating with the wider business to drive incremental value.
• Work closely with compliance, legal, and regional operations teams to ensure compliant marketing and communication practices across priority geographies.
• Perform additional duties and responsibilities as assigned.

Requirements

• 5+ years of experience in leading the development of complex lifecycle/CRM programs from strategy to execution.
• Proven experience with incentives, sweepstakes, or referral programs is a plus.
• Extensive experience building and executing complex CRM campaigns.