Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
The Director of Brand Marketing should possess strong creative instincts and business acumen, demonstrating full-funnel fluency and the ability to translate strategy into scalable systems, along with structured, resourceful, and action-oriented characteristics.
This role involves driving adoption and consistent execution of Propel’s brand strategy across marketing channels, leading the development and execution of high-impact brand campaigns, managing an earned media strategy, developing and evolving an organic social strategy, partnering with marketing teams, incubating brand partnerships, overseeing creative vendors, mentoring a visual designer, and serving as a cross-functional leader.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.