Director of Brand Marketing

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

About the Role:

Brand is an unrealized opportunity at Propel. Millions of Americans who receive government benefits like SNAP (also called food stamps) trust Propel and use the app regularly, but our growth to date has primarily come from word-of-mouth. Now we’re ready to harness the power of brand marketing to establish Propel as a ubiquitous, credible name among our users, people who receive SNAP benefits, and people who design policies to help them.

We’re looking for a strategic brand leader with strong creative instincts and business acumen to bring our recently revamped brand strategy to life. This role will turn brand into a force multiplier—driving awareness, deepening trust, and accelerating user growth across all channels.

You’ll make brand a connective tissue across marketing, product, government, and marketplace —ensuring our narrative shows up clearly and consistently wherever we engage. You bring sharp creative judgment, full-funnel fluency, and the ability to translate strategy into scalable systems. You're structured, resourceful, and action-oriented. You thrive in cross-functional environments and know how to move work forward with alignment and clarity.

Here's how you'll impact the company:

• Drive adoption and consistent execution of Propel’s brand strategy across the marketing org and broader company, ensuring our positioning and narrative shape how we show up across paid, organic, earned, and owned channels.
• Lead the development and execution of high-impact brand campaigns that connect to strategic business goals, partnering with creative vendors, internal stakeholders, and agency partners to bring ideas to life.
• Lead a proactive earned media strategy in collaboration with our PR agency, aligned with company priorities and designed to elevate Propel’s presence in the market.
• Develop and evolve Propel’s organic social strategy—owning content pillars, tone, and influencer partnerships that reflect our brand positioning and deepen engagement with our community.
• Partner with the growth and lifecycle marketing teams to ensure brand shows up effectively at every stage of the funnel—from awareness to conversion—with creative and messaging tailored to context and intent.
• Incubate new brand and community partnerships, including grassroots or niche opportunities (e.g. food banks, nonprofit orgs), that may be lower-scale but high-impact for reaching our users and building trust.
• Oversee creative vendors and freelancers, providing clear direction and holding partners accountable to quality and delivery expectations.
• Manage and mentor a visual designer, serving as a player-coach while shaping the future structure of the brand team.
• Serve as a cross-functional leader and trusted partner

Requirements

• Not specified

Responsibilities

• Drive brand strategy execution.
• Lead brand campaigns.
• Manage earned media strategy.
• Develop organic social strategy.
• Partner with marketing teams.
• Incubate brand partnerships.
• Oversee creative vendors.
• Mentor visual designer.
• Serve as a cross-functional leader.

Company Information

Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.