Propel

Director of Brand Marketing

New York, United States

Propel Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

The Director of Brand Marketing should possess strong creative instincts and business acumen, demonstrating full-funnel fluency and the ability to translate strategy into scalable systems, along with structured, resourceful, and action-oriented characteristics.

Responsibilities

This role involves driving adoption and consistent execution of Propel’s brand strategy across marketing channels, leading the development and execution of high-impact brand campaigns, managing an earned media strategy, developing and evolving an organic social strategy, partnering with marketing teams, incubating brand partnerships, overseeing creative vendors, mentoring a visual designer, and serving as a cross-functional leader.

Skills

Brand Strategy
Creative Judgment
Full-Funnel Marketing
Campaign Development
Media Strategy
Cross-Functional Collaboration
Strategic Planning
Execution Management

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

Land your dream remote job 3x faster with AI