Head of Growth Marketing at Vercel

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

6–10+ years of experience in growth, digital, or performance marketing — ideally in a PLG or developer-first SaaS environment
Proven success scaling self-serve acquisition, activation, and monetization
Deep knowledge of SEO, paid acquisition, and website conversion optimization
Experience managing high-traffic websites and leading cross-functional growth experiments
Familiarity with performance marketing in both self-serve and enterprise contexts
Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks
Comfort partnering directly with Product and Data teams
Bonus: Familiarity with Next.js, Vercel, or the modern frontend ecosystem
Bonus: Experience marketing to developers or technical audiences
Bonus: Early experimentation with GEO (Generative Engine Optimization)
Bonus: Experience localizing content and digital programs for global reach

Responsibilities

Act as the marketing owner for the self-serve business, responsible for driving top-of-funnel acquisition and fueling the PLG motion
Partner with Growth Product to align on activation experiments, onboarding flows, and monetization strategies
Own Vercel.com as a growth surface — improving discoverability, conversion, and performance
Lead testing and experimentation in partnership with Product, Design, and Engineering
Lead paid acquisition across channels (search, display, paid social, retargeting)
Optimize CAC, payback, and channel ROI through data-driven iteration
Support the Demand Gen team by advising on and executing paid campaigns for enterprise and ABM programs
Drive organic acquisition through technical SEO and structured content
Build visibility in AI-driven discovery surfaces like ChatGPT, Perplexity, and Gemini
Lead the digital localization strategy to grow international self-serve revenue
Develop scalable content and experimentation frameworks for global audiences
Define and monitor growth KPIs across web and digital channels
Build a test-and-learn culture with rapid iteration and tight feedback loops
Partner with Product Marketing, Developer Marketing, and Demand Gen to provide digital execution support and shared infrastructure

Skills

Key technologies and capabilities for this role

SEOPaid MediaGEOABMPLGWebsite OptimizationPaid SearchPaid SocialRetargetingCAC OptimizationROI AnalysisData-Driven Experimentation

Questions & Answers

Common questions about this position

What salary can I expect for the Head of Growth Marketing role?

This information is not specified in the job description.

Is this Head of Growth Marketing position remote or office-based?

This information is not specified in the job description.

What experience is required for this role?

The role requires 6–10+ years of experience in growth, digital, or performance marketing, ideally in a PLG or developer-first SaaS environment.

What is the company culture like at Vercel?

Vercel focuses on creating a place where everyone can do their best work, with a mission to enable the world to ship the best products, emphasizing a 'just ship things' mindset.

What makes a strong candidate for the Head of Growth Marketing position?

A strong candidate has 6–10+ years in growth, digital, or performance marketing, ideally in PLG or developer-first SaaS, with hands-on leadership skills to drive acquisition, experiments, and revenue in a high-velocity environment.

Vercel

Platform for building and deploying web applications

About Vercel

Vercel provides a platform for developers and businesses to build, deploy, and manage modern web applications. Its services include tools that enhance image and video workflows using AI features like smart cropping and object detection. Vercel simplifies the complexities of serverless architecture, allowing for global content delivery without extra infrastructure. The company ensures high security and uptime with features such as automatic HTTPS and DDoS protection. Unlike competitors, Vercel focuses on a managed global rendering layer and offers a subscription-based model tailored to various client needs, from individual developers to large enterprises. The goal of Vercel is to empower developers to create efficient and secure web applications.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$547.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Company Equity

Professional Development Budget

Unlimited Paid Time Off

Remote Work Options

Home Office Stipend

Risks

Increased competition in the cloud application platform space threatens Vercel's market share.

Rapid AI evolution may outpace Vercel's current offerings, risking competitive edge loss.

Reliance on a subscription model could be risky during economic downturns.

Differentiation

Vercel offers a managed global rendering layer for modern web applications.

The company provides advanced AI-powered tools for image and video optimization.

Vercel's platform supports full lifecycle media management with auto-tagging and access control.

Upsides

Vercel secured $250 million in Series E funding for growth and platform development.

The introduction of V0 enhances Vercel's offerings in AI-driven web development.

Recognition as a Visionary in Gartner's Magic Quadrant boosts Vercel's market position.

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