Head of Growth - BeReal at Voodoo

Paris, Île-de-France, France

Voodoo Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Mobile AppsIndustries

Requirements

  • At least 5-8 years of experience driving growth for consumer-facing digital products, preferably in social media or mobile apps
  • Proven leadership experience with the ability to inspire and manage a team of 5+ people
  • Deep understanding of the mobile growth ecosystem
  • Understanding of branding performance
  • Growth hacker mindset with the ability to leverage data for decision-making
  • Adaptable to a high-paced, dynamic environment
  • Excellent teamwork and collaboration skills
  • Fluent in English (Fluency in French is a plus)

Responsibilities

  • Build and execute the growth strategy to scale BeReal’s user base
  • Drive the execution of all user acquisition channels, including Paid User Acquisition (UA), Product-Led Growth, Offline Activities, Partnerships, Public Relations (PR), Content Production, Influencer Marketing, Organic Growth, Community Management, App Store Optimization (ASO), and App Store Relationships
  • Partner with cross-functional teams and product teams to ensure the effective execution of the growth strategy and leverage resources
  • Conduct systematic data analysis, leverage key metrics, measure channel performance, drive decision-making, prioritize growth initiatives, and identify new opportunities
  • Stay up-to-date with industry trends and competitor growth strategies

Skills

Paid User Acquisition
Product-Led Growth
App Store Optimization
Influencer Marketing
Data Analysis
Growth Strategy
Community Management
Public Relations
Partnerships
Content Production
Organic Growth
Mobile Growth

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.

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