Product Marketing Manager - Sales Enablement
GroqFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Candidates must be agile, systems-oriented thinkers capable of adapting to business strategy changes and connecting functions. They should demonstrate the ability to manage programs from start to finish, including logistics, content creation, and stakeholder management, while juggling multiple projects. Experience building training programs from scratch using adult learning methodologies is essential, as is working closely with Product, Engineering, and Product Marketing teams to simplify technical subject matter. Strong communication and facilitation skills are required to translate complex concepts for a sales audience. Bonus points include experience in lean, high-growth environments, the dental or medical device industry, a selling role, sales content management systems, and aptitude for technology and automation.
The Sales Enablement Lead will build and manage product and technical enablement programs, including new product introductions, competitive intelligence, and clinical deep-dives. They will serve as the primary liaison between sales and Product Marketing, Engineering, Product Development, and Manufacturing teams, translating complex information into sales-ready content. The role involves developing and facilitating engaging learning experiences focused on practical, role-specific application of technical knowledge to help sellers handle objections and demonstrate product value. Additionally, the Lead will work directly with sellers on 1:1 coaching and group training to improve their product knowledge and technical selling skills.
Digital dental lab services and software
Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.