Partiful

GTM Manager - Other

United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Networking, Event Planning, Consumer GoodsIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-Time
  • Salary: Not Specified
  • Description: Partiful is seeking a Go-To-Market Manager to lead the growth of their platform in a specific market. This role requires a hands-on, entrepreneurial approach, focusing on grassroots campaigns, strategic partnerships, and community building. The ideal candidate will be deeply embedded in the local social scene, owning city-level growth and acting as the face of Partiful.

Requirements

  • 1-3 years of experience in consulting or growth at a consumer startup.
  • Thrive in zero-to-one environments – scrappy, resourceful, and action-oriented.
  • Strong local knowledge of the target city and its social scene.
  • Ability to build relationships with creators, organizers, and connectors.
  • Data-oriented – ability to use metrics to inform tactics and iterate quickly.
  • Comfortable with ambiguity and excited to build a go-to-market strategy.
  • Passion for bringing people together and building community through events.

Responsibilities

  • Be responsible for growth in the assigned market; own city-level goals and KPIs.
  • Identify, onboard, and support Organizations and Power Hosts – helping them create great events and drive platform usage.
  • Plan and execute launch activations and local marketing campaigns.
  • Source and develop strategic partnerships with influential brands.
  • Leverage data to monitor city performance, optimize conversion, and inform growth strategies.
  • Act as the eyes and ears on the ground, providing product feedback and shaping the go-to-market playbook.
  • Work cross-functionally with community and marketing teams to localize content and strategy.
  • Host and attend parties.

Application Instructions

  • Please include a note in your application explaining what excites you about Partiful.

Company Information

  • Mission: To cultivate friendships through social events.
  • Product: Partiful app – helps users plan and communicate about events.
  • Recognition: Google’s Best App of 2024, Finalist for Apple’s App Store Awards, Apple’s App of the Day (awarded twice in 3 months).
  • Investors: Andreessen Horowitz, Google Ventures.
  • Advisor: Founders of successful consumer social products.
  • Equal Opportunity Employer: Actively encourages applicants from traditionally underrepresented backgrounds.

Skills

Growth Marketing
Community Building
Partnerships
Operations
User Onboarding

Partiful

Event planning and social networking platform

About Partiful

Partiful simplifies the process of planning and enjoying social events for party hosts and guests. The platform offers a variety of tools that help users manage their gatherings, including features for sharing photos, collecting RSVPs, running polls, and sending text updates to attendees. This user-friendly approach enhances the experience of organizing events, making it easier for hosts to coordinate and for guests to stay informed. Unlike many competitors in the event planning and social networking market, Partiful focuses on creating a seamless experience that emphasizes building friendships and making memories. The company's goal is to provide a comprehensive suite of services that cater to the diverse needs of its users, generating revenue through subscription fees and premium features that offer additional convenience and customization.

New York City, New YorkHeadquarters
2020Year Founded
$19.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, EntertainmentIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Commuter Benefits
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match

Risks

Apple's potential entry into event planning apps poses a significant threat to Partiful.
The competitive landscape includes strong players like Evite and Facebook Events.
Partiful's market penetration could be limited by established competitors' strong foothold.

Differentiation

Partiful focuses on simplifying real-world friendship cultivation through event planning.
The platform offers unique features like inviting friends-of-friends without phone numbers.
Partiful emphasizes a seamless user experience with tools for RSVPs, polls, and text updates.

Upsides

Partiful secured $20M in Series A funding, indicating strong investor confidence.
The rise of Gen Z influences event planning, favoring Partiful's customizable features.
Increased interest in hybrid events presents opportunities for Partiful's integrated solutions.

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