Partiful

GTM Manager - Austin

United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Networking, Event Planning, Consumer GoodsIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-Time
  • Salary: Not specified

Partiful is a social event platform dedicated to fostering friendships through memorable parties and social gatherings. The company has received significant recognition, including being named Google’s Best App of 2024, a Finalist for Apple’s App Store Awards, and Apple’s App of the Day (awarded twice in 3 months). Backed by investors like Andreessen Horowitz and Google Ventures, Partiful aims to streamline event planning and facilitate connections between friends.

Role

The Go-To-Market Manager will be responsible for driving growth in a specific market, owning every aspect of user acquisition from the ground up. This includes crafting and executing grassroots campaigns, forming strategic partnerships, onboarding local power hosts, and building excitement among early users. The role requires a strong understanding of the local social scene and the ability to build community.

Responsibilities

  • Drive growth in the assigned market.
  • Own city-level goals and KPIs.
  • Identify, onboard, and support Organizations and Power Hosts.
  • Plan and execute launch activations and local marketing campaigns.
  • Source and develop strategic partnerships with influential brands.
  • Leverage data to monitor performance, optimize conversion, and inform growth strategies.
  • Act as the face of Partiful in the city, deeply embedded in its social fabric.
  • Provide product feedback and shape the go-to-market playbook.
  • Work cross-functionally with community and marketing teams.
  • Host and attend parties.

Requirements

  • 1-3 years of experience in consulting or growth at a consumer startup.
  • Thrive in zero-to-one environments – scrappy, resourceful, and action-oriented.
  • Strong local knowledge of the city and understanding of its social scene.
  • Passion for meeting people and building relationships.
  • Data-oriented – ability to use metrics to inform tactics and iterate quickly.
  • Comfortable with ambiguity and excited to build the blueprint for expansion.
  • Comfortable with offline hustle – from flyers to launch parties.
  • Passionate about bringing people together and building community through events.

Application Instructions

Please include a note in your application explaining what excites you about Partiful!

Company Information

Partiful is an equal-opportunity employer and encourages applications from traditionally underrepresented backgrounds. It is backed by top-tier investors including Andreessen Horowitz and Google Ventures, and advised by the founders of successful consumer social products. The company has received significant recognition, including Google’s Best App of 2024, Apple’s App Store Awards, and Apple’s App of the Day.

Skills

Growth Marketing
Community Building
Partnerships
Operations
Strategic Partnerships
Grassroots Campaigns

Partiful

Event planning and social networking platform

About Partiful

Partiful simplifies the process of planning and enjoying social events for party hosts and guests. The platform offers a variety of tools that help users manage their gatherings, including features for sharing photos, collecting RSVPs, running polls, and sending text updates to attendees. This user-friendly approach enhances the experience of organizing events, making it easier for hosts to coordinate and for guests to stay informed. Unlike many competitors in the event planning and social networking market, Partiful focuses on creating a seamless experience that emphasizes building friendships and making memories. The company's goal is to provide a comprehensive suite of services that cater to the diverse needs of its users, generating revenue through subscription fees and premium features that offer additional convenience and customization.

New York City, New YorkHeadquarters
2020Year Founded
$19.5MTotal Funding
SERIES_ACompany Stage
Consumer Software, EntertainmentIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Commuter Benefits
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match

Risks

Apple's potential entry into event planning apps poses a significant threat to Partiful.
The competitive landscape includes strong players like Evite and Facebook Events.
Partiful's market penetration could be limited by established competitors' strong foothold.

Differentiation

Partiful focuses on simplifying real-world friendship cultivation through event planning.
The platform offers unique features like inviting friends-of-friends without phone numbers.
Partiful emphasizes a seamless user experience with tools for RSVPs, polls, and text updates.

Upsides

Partiful secured $20M in Series A funding, indicating strong investor confidence.
The rise of Gen Z influences event planning, favoring Partiful's customizable features.
Increased interest in hybrid events presents opportunities for Partiful's integrated solutions.

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