Growth Strategist (Remote)

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Insurtech, Financial ServicesIndustries

Requirements

The ideal candidate will have 2-3 years of experience in consulting, banking, strategy/ops, CPG, or a growth role at a startup/scale-up. Proven ability to use data to solve business problems, identify patterns, and generate insights using tools like Excel or pivot tables is essential. Exposure to product marketing or business growth initiatives, curiosity and drive to experiment with AI tools, an entrepreneurial mindset, a strong work ethic, comfort with ambiguity, and the ability to learn quickly are also required. Experience executing digital marketing campaigns, familiarity with data visualization tools like Looker or Tableau, startup or scale-up experience, strong product sense, commercial awareness, and the ability to adapt quickly are considered nice-to-have skills.

Responsibilities

The Growth Strategist will partner with the Director of Growth to accelerate customer acquisition across multiple channels, combining data-driven problem solving, creative strategy, and an entrepreneurial mindset to identify growth opportunities, run experiments, and scale successful initiatives. Responsibilities include analyzing channel performance using tools like Looker to meet CAC and CPA thresholds, owning day-to-day paid media operations, developing new growth levers, driving creative strategy by writing briefs and partnering with creative teams, building and testing AI-powered workflows, collaborating across teams to share insights, supporting new go-to-market initiatives, and acting as a generalist problem-solver to identify and tackle bottlenecks and ambiguous challenges within the growth team.

Skills

Data Analysis

Paid Media

Creative Strategy

Experimentation

AI Workflows

Go-to-Market Strategy

Excel

Pivot Tables

Visualization Tools

Product Marketing

Business Growth

PolicyMe

Online platform for affordable life insurance

About PolicyMe

PolicyMe simplifies life insurance for Canadians by offering affordable coverage options, including critical illness insurance, through an easy-to-use online platform. Customers can access straightforward advice and apply for policies digitally, which helps reduce costs and allows the company to offer lower premiums. Unlike traditional insurance providers, PolicyMe operates with a digital-first approach, minimizing overhead expenses and passing the savings on to clients. The company is backed by reputable partners, enhancing its credibility and financial stability. PolicyMe aims to ensure transparency and customer satisfaction, handling claims with care and using customer feedback to improve services. Additionally, the company fosters a positive work environment through team-building events, even while operating remotely.

Toronto, CanadaHeadquarters

2018Year Founded

$20.5MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Paid Vacation

Stock Options

Remote Work Options

Professional Development Budget

Flexible Work Hours

Risks

Increased competition from other insurtech startups may erode PolicyMe's market share.

Rapid technological advancements require continuous investment in platform upgrades.

Potential regulatory changes in Canada could increase compliance costs for PolicyMe.

Differentiation

PolicyMe offers the most competitive life insurance pricing in Canada.

The company provides a fully-underwritten term life policy without unnecessary features.

PolicyMe's digital-first approach reduces overhead, offering lower premiums to customers.

Upsides

PolicyMe raised $18 million in Series A funding, boosting its market position.

The launch of Critical Illness Insurance covers 44 conditions, more than average insurers.

Increased demand for digital insurance aligns with PolicyMe's online platform strategy.

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