m) - German speaking at Leapsome

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaSIndustries

Requirements

3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels, and creative development
Native-level fluency in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences
Passion for combining storytelling with data to create high-converting ad creatives
Experience in directing creative teams, agencies, and UGC creators
Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics (CPA, CVR, CTR, etc.) with campaign optimizations and creative strategies
Outstanding organizational skills

Responsibilities

Hands-on management and optimization of paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc
Building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
Writing, testing, and optimizing ad copy for continuous performance improvement
Managing paid media budgets, along with forecasting and budgeting for paid media channels
Translating data into insights using tools like Google Analytics
Collaborating closely with Growth, Product Marketing, and Design teams to develop effective campaigns
Leading the creative learning agenda, focusing on performance acquisition, creative strategy, and development
Writing converting creative briefs for UGC creators and in-house Design teams
Managing and directing static/video editing reviews, paying close attention to transitions, text placements, hooks, etc., using strong project management and communication skills
Driving continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights
Conducting creative research through platforms like Ads Library and deep dives into customer research
Exploring and applying AI tools for generative creatives, ad copy, and workflow improvements

Skills

Key technologies and capabilities for this role

Paid SearchPaid SocialGoogle AdsBing AdsMeta AdsLinkedIn AdsMedia BuyingCampaign OptimizationAd CopywritingCreative StrategyGerman

Questions & Answers

Common questions about this position

What platforms will I manage paid campaigns on in this role?

You will manage and optimize paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, Google, Bing, and Meta.

What experience is required for media buying in this position?

The role requires hands-on experience building, optimizing, and scaling full funnel campaigns including Brand Awareness, Consideration, Conversion, and Retargeting, along with managing paid media budgets and forecasting.

Is this a full-time position?

Yes, this is a full-time role.

What teams will I collaborate with in this role?

You will work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.

What skills make a strong candidate for this Growth Marketing Specialist role?

Strong candidates have hands-on paid media experience, proficiency in data analysis with tools like Google Analytics, creative strategy skills including writing ad copy and briefs, and excellent project management and communication abilities.

Leapsome

HR technology platform for employee development

About Leapsome

Leapsome provides a people enablement platform that focuses on improving employee development, productivity, and engagement, especially during times of change. The platform offers tools for performance management, employee engagement, learning, and the goal-setting framework known as Objectives and Key Results (OKRs). It integrates smoothly with existing tools like HR Information Systems, Slack, Teams, Calendar, and Jira, making it easy for companies to adopt without overhauling their current systems. Unlike many competitors, Leapsome emphasizes a subscription-based model and includes a dedicated Customer Success team to help clients maximize the benefits of the platform. The goal of Leapsome is to support organizations in enhancing their workforce's engagement and productivity, ultimately helping them achieve their business objectives.

New York City, New YorkHeadquarters

2016Year Founded

$58.4MTotal Funding

SERIES_ACompany Stage

Enterprise Software, EducationIndustries

51-200Employees