[Remote] Marketing Designer at Propel

New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Financial Services, FintechIndustries

Skills

Key technologies and capabilities for this role

Marketing DesignCreative DevelopmentBrand SystemsPerformance MarketingVisual IdentityGraphic DesignDigital MarketingContent CreationData AnalysisUser InsightsScalable SystemsCreative ConceptsBrand StandardsCross-functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Marketing Designer role?

Candidates need 4+ years of experience designing high-performing creative across the marketing funnel, with a portfolio demonstrating measurable growth impact, deep fluency in channel best practices like Meta, TikTok, YouTube, and Display, and a refined design sensibility.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this Marketing Designer role remote or does it require office work?

This information is not specified in the job description.

What is the team structure for this role at Propel?

You'll report to the Head of Brand Marketing and collaborate closely with the acquisition, lifecycle, design, and product teams.

What makes a strong candidate for the Marketing Designer position?

A strong candidate has 4+ years of experience with high-performing marketing creative, a portfolio showing growth impact, expertise in platforms like Meta and TikTok, and is a generative thinker who centers empathy for low-income users.

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

New York City, New YorkHeadquarters

2014Year Founded

$85.6MTotal Funding

GRANTCompany Stage

Consumer Software, Social ImpactIndustries

51-200Employees

Benefits

Generous vacation policy

Unlimited sick days

Medical, dental, & vision coverage

401k with employer match

16 weeks parental leave

New tech tools

Remote first

Risks

Competition from new fintech startups may erode Propel's market share.

Changes in EBT and SNAP policies could affect Providers app functionality.

Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.

Providers app integrates job postings, aiding users in finding suitable employment opportunities.

Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.

Real-time payment tools integration could improve users' financial health.

Free tax filing services increase user retention and attract new users.

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