Growth Marketing Specialist at Binance

Asia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, FintechIndustries

Requirements

Proven community management experience with strong ownership and emotional intelligence
Strong passion for working in a start-up environment
2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram)
1+ year experience in managing online/offline events
Proven track record in managing and engaging communities via Telegram or similar channels
Understanding of cryptocurrency related terminologies and trends
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage
Excellent organizational skills, ability to multitask with great time management skills

Responsibilities

Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance
Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth
Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies
Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement
Identify additional avenues to build community, KOL/Affiliates Management
Designing and implementing incentive programs to promote engagement and growth with existing and potential networks
Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.)
Brainstorming and implementing online/offline event plans and concepts
Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management

Skills

Key technologies and capabilities for this role

Community ManagementSocial Media MarketingContent MarketingKOL ManagementAffiliate ManagementEvent PlanningBudget ManagementMarket ResearchCampaign ManagementData Analysis

Questions & Answers

Common questions about this position

What is the salary for the Growth Marketing Specialist position?

This information is not specified in the job description.

Is this Growth Marketing Specialist role remote or onsite?

The position is full-time and offers both onsite or remote work arrangements.

What skills and experience are required for this role?

Requirements include proven community management experience with strong ownership and emotional intelligence, 2+ years launching community initiatives like forums or social media, 1+ year managing events, understanding of cryptocurrency trends, and fluency in English.

What is the company culture like at Binance?

Binance offers a start-up environment where you can shape the future with the world’s leading blockchain ecosystem, collaborate with world-class talent in a user-centric way, and work with passion in a dynamic setting.

What makes a strong candidate for this Growth Marketing Specialist role?

Strong candidates have proven community management experience, 2+ years launching initiatives like ambassador programs or social media, event management experience, crypto knowledge, English fluency, and excellent organizational skills with flexibility for stretched hours.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees