Growth Marketing Specialist at Binance

Asia

Binance Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, FintechIndustries

Requirements

  • Proven community management experience with strong ownership and emotional intelligence
  • Strong passion for working in a start-up environment
  • 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram)
  • 1+ year experience in managing online/offline events
  • Proven track record in managing and engaging communities via Telegram or similar channels
  • Understanding of cryptocurrency related terminologies and trends
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage
  • Excellent organizational skills, ability to multitask with great time management skills

Responsibilities

  • Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance
  • Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth
  • Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies
  • Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement
  • Identify additional avenues to build community, KOL/Affiliates Management
  • Designing and implementing incentive programs to promote engagement and growth with existing and potential networks
  • Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.)
  • Brainstorming and implementing online/offline event plans and concepts
  • Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management

Skills

Community Management
Social Media Marketing
Content Marketing
KOL Management
Affiliate Management
Event Planning
Budget Management
Market Research
Campaign Management
Data Analysis

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters
2017Year Founded
$9.7MTotal Funding
SERIES_ACompany Stage
Crypto & Web3, Financial ServicesIndustries
5,001-10,000Employees

Benefits

Competitive salary
Option to be paid in crypto
Health insurance
Flexible working hours
Remote work for many roles
Company sponsored holidays
Learning and development programs
Free language classes
Relocation support
International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.
Allegations of internal misconduct may lead to legal complications for Binance.
Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.
It is the largest crypto exchange by trade volume, serving over 166 million users.
Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.
Increased interest in Layer 2 solutions could boost Binance's trading volume.
Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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