Growth Marketing Programs Manager, Social Impact

Growth Marketing Programs Manager, Social Impact

Position Overview

Twilio is seeking a Growth Marketing Programs Manager, Social Impact to play a key role in expanding the company's social impact initiatives. This role is crucial for driving demand through field marketing programs to meet and exceed revenue goals. The successful candidate will collaborate with Sales and cross-functional Marketing teams to determine the optimal event mix, conceptualize, and execute strategic field marketing programs.

About the Job

This position involves conceptualizing and delivering strategic field marketing programs, including Twilio Sponsored Live Events, 3rd Party Industry Events, Partner Events, Webinars, Roundtables, and Custom Twilio.org Experiences. The role also encompasses promotion before, during, and after these events.

Responsibilities

• Define the optimal event mix to achieve sales and marketing objectives.
• Plan and execute strategic events, both in-person and virtual.
• Develop internal playbooks and best practices for all event categories (first-party and third-party).
• Build and manage an annual calendar and system for core event information (e.g., event brief, dates, location, goals, speakers).
• Create content, landing pages, follow-up nurtures, and sales enablement materials for webinars, roundtables, and custom experiences.
• Collaborate closely with Sales, Growth, Campaigns, and Demand Generation teams to ensure stakeholder buy-in, visibility, and timely follow-ups.
• Partner with operations for effective lead management.
• Maintain, report, and forecast budget spend and its efficacy against event results.

Qualifications

Twilio values diverse experiences and encourages applications from all qualified individuals.

Required:

• A minimum of 5+ years of experience in B2B software event & field marketing.
• Experience in growth marketing, demand generation, or integrated campaigns.
• Strong content creation skills, including outreach and nurture emails, event materials, and sales plays. Experience leveraging AI for content creation is a plus.
• Proven ability to work successfully and collaboratively with a sales organization.
• Highly organized with the ability to manage multiple concurrent programs and tactics.
• Strong understanding of marketing funnel metrics (Inquiries, MQLs, SQLs).
• Experience managing event-driven leads through Salesforce for lead capture, ROI tracking, and campaign attribution.
• Experience partnering with internal creative teams and/or agency partners.
• Strong project management skills and the ability to use data to guide decision-making and resource allocation.
• Ability to establish credibility upwards and cross-functionally to drive collaboration, alignment, and decision-making.
• Exceptional communication skills, both verbal and written, with the ability to build rapport, set expectations, and drive success.
• Working knowledge of Salesforce, Google Apps, Email Platforms (e.g., Marketo), ON24, Tableau, and Slack.

Desired:

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud solutions.

Who We Are

At Twilio, we are shaping the future of communications from home. We provide innovative solutions to hundreds of thousands of businesses and empower millions of developers globally to create personalized customer experiences. Our commitment to remote-first work, coupled with a strong culture of connection and global inclusion, ensures that no matter your location, you are part of a vibrant, diverse team making a global impact daily. As we continue to revolutionize how the world interacts, we are constantly acquiring new skills and experiences that make work truly rewarding. Your career at Twilio is in your hands.

See Yourself at Twilio

Join the team as Twilio’s next Growth Marketing Programs Manager, Social Impact.