Digital Marketing Manager
CrestaFull Time
Junior (1 to 2 years)
Candidates should have 4+ years of marketing experience, preferably with an early-stage tech company, and a Bachelor's Degree in a related field like business or marketing. Experience with self-serve ad platforms (Meta, TikTok, etc.) and third-party analytics platforms (GA4, etc.) is required, along with familiarity with A/B testing and optimization. Strong analytical, problem-solving, communication, collaboration, organizational, and time management skills are essential, as is proficiency with Google Suite. A builder mentality, experimental approach, creativity, data-driven decision-making, and the ability to thrive in a dynamic startup environment are also key qualifications.
The Growth Marketing Executive will plan and execute paid user acquisition campaigns across various channels, including paid social, OTAs, affiliates, and influencers. They will collaborate with content and design teams to create marketing campaigns, conduct regular testing to optimize content, creative, copy, and landing pages, and lead PR efforts with an agency, including communications planning and media relations. Responsibilities also include utilizing web analytics and attribution platforms to measure and improve performance.
Peer-to-peer car sharing platform for rentals
Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.