Growth Marketing Executive at Turo

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, MarketingIndustries

Requirements

Candidates should have 4+ years of marketing experience, preferably with an early-stage tech company, and a Bachelor's Degree in a related field like business or marketing. Experience with self-serve ad platforms (Meta, TikTok, etc.) and third-party analytics platforms (GA4, etc.) is required, along with familiarity with A/B testing and optimization. Strong analytical, problem-solving, communication, collaboration, organizational, and time management skills are essential, as is proficiency with Google Suite. A builder mentality, experimental approach, creativity, data-driven decision-making, and the ability to thrive in a dynamic startup environment are also key qualifications.

Responsibilities

The Growth Marketing Executive will plan and execute paid user acquisition campaigns across various channels, including paid social, OTAs, affiliates, and influencers. They will collaborate with content and design teams to create marketing campaigns, conduct regular testing to optimize content, creative, copy, and landing pages, and lead PR efforts with an agency, including communications planning and media relations. Responsibilities also include utilizing web analytics and attribution platforms to measure and improve performance.

Skills

Paid Social

OTAs

Affiliates

Influencers

Content Marketing

Brand Marketing

Acquisition Marketing

Engagement Marketing

Web Analytics

Attribution Platforms

Media Relations

Communications Planning

Press Outreach

Social Media Tracking

Copywriting

Visual Design

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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