Growth Marketing Executive at Turo

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, MarketingIndustries

Skills

Key technologies and capabilities for this role

Paid SocialOTAsAffiliatesInfluencersContent MarketingPRBrand MarketingAcquisition MarketingEngagement MarketingWeb AnalyticsAttribution PlatformsMedia RelationsCommunications PlanningPress OutreachSocial Media TrackingCopywritingVisual Design

Questions & Answers

Common questions about this position

What experience is required for the Growth Marketing Executive role?

Candidates need 4+ years of marketing experience, ideally for an early-stage tech company, plus experience with self-serve ad platforms like Meta and TikTok, third-party analytics platforms like GA4, and A/B testing and optimization.

What key skills and attributes does the ideal candidate have?

The role requires a builder mentality with a bias towards action, experimental approach to testing, creativity in design and copy, data-driven decision making, high collaboration, adaptability in a startup environment, and a positive attitude.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate is self-starting, creative, data-driven, with a builder mentality, experimental mindset, and ability to thrive in a dynamic startup environment while collaborating cross-functionally; a Bachelor’s Degree in business/marketing is also required.

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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