Growth Marketing (Director level) at Candid Health

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

6-8 years of progressive experience, ideally including people leadership roles, achieving measurable results from ABM, advertising or SEO programs
Strong knowledge of digital marketing channels, tools and techniques, including email marketing, social media, SEO, SEM, content marketing, and analytics
Prior experience leading teams through the end-to-end ABM or digital campaign development process with product marketing, content & design, and other cross-functional team members
Company website ownership and management; including experience creating landing pages, emails, drip campaigns, forms, workflows, newsletters, etc
Experience structuring, implementing and managing lead nurturing programs, sales plays, and targeted outreach campaigns to support BDRs and lead generation goal
Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace
Exceptional client and vendor management

Responsibilities

Define Growth strategy and drive execution, testing and monitoring for all digital marketing channels to accelerate pipeline and product growth – including email, online events (with the Experiential team), SEO, advertising, and general digital promotion
Oversee inbound lead program and website, and develop new digital strategies for Brand-to-Demand programs
Build and track innovative digital experience capabilities across Sales, Marketing & Partnerships
Partner with Content Marketing to ensure that content strategy, advertising/email campaigns and SEO aligns with prospect needs, pain points and buyer’s journey to drive new ARR and ROI on investments
Leverage data to understand performance, trends, issues and solutions; build data-driven recommendations and champion data-driven decision-making
Execute technical SEO optimization (with agency, as necessary); identify and address any issues that may impact search engine visibility and user experience
Facilitate and oversee in-depth key word research (with agency, as necessary) to identify new opportunities and refine existing content strategies
Forecast, measure, analyze and report the impact of digital programs on MQL, SQO and sales pipeline; monitor and report KPIs and campaign attribution to track to leadership, highlighting key metrics, identifying trends and providing actionable insights
Own Marketing Ops and work closely with SDRs to ensure a smooth leak-free lead flow cycle
Work in Hubspot and Salesforce to track inbound and outbound marketing activities and campaigns including data uploads, lead scoring, lead assignments, campaign management, IP-based targeting, ad retargeting and conversions
Continuously challenge the status quo and look for ways to take performance to new levels; maintain a consistent cadence of testing with rigor of measurement and analysis take risks and experiment, while learning and failing fast as needed
Effectively manage digital advertising budget and external digital marketing vendors

Skills

SEO

ABM

Demand Generation

Digital Marketing

Email Marketing

Content Marketing

Keyword Research

Data Analysis

Marketing Operations

Inbound Marketing

Advertising

Online Events

Candid Health

Automated revenue cycle management platform for healthcare

About Candid Health

Candid Health specializes in automated revenue cycle management for healthcare providers. Its platform identifies and resolves issues that impact revenue cycles, helping to optimize insurance collections. The platform is designed to integrate seamlessly with various healthcare infrastructures, whether custom-built or commercial. Clients pay a subscription fee for access to the platform, which allows them to streamline their billing processes and improve revenue collection rates. Candid Health differentiates itself by focusing on automation and ease of integration, making it a reliable choice for healthcare providers seeking efficient billing solutions. The company's goal is to enhance the financial performance of healthcare providers by simplifying and improving their revenue cycle management.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$43.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, HealthcareIndustries

51-200Employees

Benefits

Remote Work Options

Company Equity

Mental Health Support

Risks

Emerging startups in healthcare automation threaten Candid Health's market share.

Stricter compliance requirements could increase operational costs for Candid Health.

Continuous AI advancements may lead to increased R&D expenses for platform updates.

Differentiation

Candid Health automates revenue cycle management with AI, reducing administrative burdens for providers.

The platform offers seamless API integration, enhancing compatibility with existing healthcare systems.

Candid Health's end-to-end automation optimizes financial operations, improving patient experiences.

Upsides

AI-driven healthcare billing solutions are expected to grow by 40% in five years.

Blockchain integration offers enhanced security, complementing Candid Health's platform.

Telehealth's rise increases demand for efficient billing solutions, benefiting Candid Health.

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