Marketing Data Analyst
RoadieSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, Entertainment, BiotechnologyIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business Analytics, or a related field, along with 5+ years of experience in marketing analytics, specifically with expertise in paid media and CRM analytics. Advanced SQL skills are required, with proficiency in Python and/or R being a plus. The ideal candidate will also have experience working with first-party customer data within Snowflake and established knowledge of media metrics.
Responsibilities
The Growth Marketing Analyst will implement testing frameworks and measurement strategies to evaluate campaign performance, apply incrementality testing methods to measure marketing impact, conduct behavioral analyses to uncover customer trends, leverage CRM platforms and clean rooms like Meta’s Advanced Analytics and Google’s Ads Data Hub (ADH) for campaign optimization, find opportunities for campaign enhancement, extract actionable insights and translate them into compelling narratives, integrate data from various sources, collaborate with cross-functional teams, present findings to business partners, and support the team with generative AI to improve data engineering, reporting, and planning capabilities.
Skills
Audience Analytics
Omnichannel Measurement
Marketing Program Incrementality
Data Analysis
Marketing Forecasting
Testing Methods
CRM Platforms
Paid Media Platforms
Customer Journeys
SQL
Python
R
Tableau
Google Analytics
Adobe Analytics
PlayStation Global
Designs and markets gaming consoles and accessories
About PlayStation Global
Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.
Foster City, CaliforniaHeadquarters
1994Year Founded
M_AND_ACompany Stage
Consumer Software, Entertainment, GamingIndustries
1,001-5,000Employees
Benefits
Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings
Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching
Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events
Risks
Increased competition from cloud gaming services may impact PlayStation's market share.
Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.
Cybersecurity threats pose risks to PlayStation Network's stability and user trust.
Differentiation
PlayStation Network offers a comprehensive suite of gaming and media services.
The platform supports a wide range of PlayStation consoles and devices.
PlayStation's integration with PSVR enhances its virtual reality gaming experience.
Upsides
PlayStation's acquisition of Haven Studios could boost exclusive game offerings.
The rise of cross-platform play can increase user engagement on PlayStation Network.
Growing VR market aligns with PlayStation's investment in PSVR technology.
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