Growth - B2B / B2C Funnel Optimizations at OpenAI

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, TechnologyIndustries

Requirements

8+ years in growth roles, ideally with experience scaling both consumer and enterprise offerings
Proven track record running and scaling full-funnel growth programs with strong ROI and impact
Deep analytical skills: comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design
Experience working with data / experimentation platforms (e.g. A/B testing, attribution systems)
Strong cross-functional collaboration with product, engineering, design, and analytics teams
Hands-on experience instrumenting growth stacks (tracking, events, CRM/lifecycle systems) to enable granular measurement across B2B and B2C funnels
Ability to context-switch between strategic modeling (market sizing, marginal ROI) and tactical execution (channel-level ops, creative/value prop testing, funnel QA)

Responsibilities

Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments
Build and monitor full-funnel dashboards (e.g. awareness → sign-up → activation → paid conversion → retention / LTV) to surface bottlenecks and guide prioritization
Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization
Partner with data science, product, and engineering to build scalable growth tooling, attribution models, and experimentation infrastructure
Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement
Make tradeoff decisions between investing in B2C vs B2B growth channels, based on marginal ROI, market dynamics, and capacity constraints
Identify and close funnel leaks across acquisition, onboarding, activation, and long-term retention by designing cross-surface user journeys and dynamic lifecycle messaging
Lead cross-functional “growth sprints” to test pricing, packaging, paywall, and conversion flows, coordinating design, PM, and engineering to maximize learning velocity
Define and scale growth primitives (e.g., referral systems, viral loops, upsell triggers, sales handoff workflows) that can be reused across segments and geographies

Skills

Performance Marketing

A/B Testing

Experimentation

Attribution Modeling

Dashboard Building

Paid Search

Social Advertising

Programmatic Advertising

Influencer Marketing

AI Workflows

OpenAI

Develops safe and beneficial AI technologies

About OpenAI

OpenAI develops and deploys artificial intelligence technologies aimed at benefiting humanity. The company creates advanced AI models capable of performing various tasks, such as automating processes and enhancing creativity. OpenAI's products, like Sora, allow users to generate videos from text descriptions, showcasing the versatility of its AI applications. Unlike many competitors, OpenAI operates under a capped profit model, which limits the profits it can make and ensures that excess earnings are redistributed to maximize the social benefits of AI. This commitment to safety and ethical considerations is central to its mission of ensuring that artificial general intelligence (AGI) serves all of humanity.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$18,433.2MTotal Funding

LATE_VCCompany Stage

AI & Machine LearningIndustries

1,001-5,000Employees