Marketing Data Analyst
RoadieSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial Services, MarketingIndustries
Requirements
Candidates should possess a Bachelor's degree in engineering, business, finance, data analytics, computer science, or mathematics/economics. A minimum of 2 years of experience in data analytics, business analysis, or credit risk management is required, along with proven experience in designing and interpreting tests. Proficiency in SQL and Tableau is essential, and candidates should be comfortable learning new analytical tools and methods. Experience working cross-functionally with tech, product, credit, and business teams is also necessary. Preferred qualifications include experience with digital marketing metrics and tools, Python proficiency, and experience in a bank or fintech setting within credit or marketing analytics.
Responsibilities
The Growth Analytics Manager will analyze user acquisition efforts, conversion funnels, customer retention, and ROAS, identifying insights for performance optimization. They will collaborate with product and engineering teams to enhance funnel conversion rates and design/execute tests to measure strategy effectiveness. The role involves exploring and implementing marketing technologies for improved channel attribution, conducting market and competitive analysis, and influencing marketing budget allocation based on data. Responsibilities also include building automated systems and dashboards for business performance monitoring and collaborating with the BI team to ensure data quality.
Skills
Data Analysis
Marketing Analytics
User Acquisition
Conversion Funnels
Customer Retention
ROAS Optimization
Paid Media
Referral Programs
SQL
Python
R
Tableau
Looker
A/B Testing
Statistical Modeling
Machine Learning
Problem-Solving
Collaboration
Arta Finance
Provides personalized investment strategies and services
About Arta Finance
Arta Finance provides tailored investment solutions for a variety of clients, including individual investors and institutional entities. The company focuses on creating personalized investment strategies that align with the specific financial and tax needs of its clients. Revenue is generated primarily through management fees for overseeing investment portfolios and transaction fees for executing trades. Arta Finance promotes a client-centric approach, encouraging clients to evaluate investment opportunities based on their own objectives and risk tolerance. While the company offers expert advice, it does not guarantee the success of its strategies, emphasizing the risks involved in investing. Additionally, it advises clients to consult tax professionals to consider tax implications before making investment decisions.
Mountain View, CaliforniaHeadquarters
2021Year Founded
$87.5MTotal Funding
SERIES_ACompany Stage
Financial ServicesIndustries
51-200Employees
Benefits
Health insurance
High deductible health plan available with HSA contribution
Complimentary one medical membership
20 weeks of parental leave
15 days PTO annually
National & company holidays
Risks
Increased competition from other AI-driven wealth management platforms could dilute market share.
Global expansion may expose Arta Finance to geopolitical risks and regulatory challenges.
Partnerships with large entities like Google Cloud may lead to dependency risks.
Differentiation
Arta Finance democratizes wealth management using AI, making it accessible to more people.
The company offers personalized investment strategies tailored to individual client needs.
Arta Finance partners with tech giants like Google Cloud to enhance platform scalability and security.
Upsides
AI-driven personalization in wealth management is gaining traction, benefiting Arta Finance.
The demand for digital wealth management platforms is projected to grow significantly by 2030.
Arta's global expansion, including Singapore, positions it as a leader in digital wealth management.
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