General Motors

Group Strategy Manager, Paid & Earned Media

United States

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AutomotiveIndustries

Requirements

Candidates must have 8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting, with at least 2 years of experience successfully leading technical teams or work. A Bachelor's degree is required.

Responsibilities

The Group Strategy Manager will support Global Marketing, Media One, and Social & Performance Marketing teams by providing insights to inform decision-making and drive strategy through technical analysis and reporting. This role involves working cross-functionally to accelerate data-informed decision-making, leading a team of strategists to draw insights, create scalable data products, and build statistical models. Responsibilities include promoting a collaborative environment, providing guidance on measurement and data collection standards, leading the creation of analyses and reporting, driving the adoption of self-service data products and data literacy through training, influencing optimal investments through cross-tier insights, managing a strategic roadmap with executable outcomes, prioritizing work for maximum value, managing stakeholder requests from curiosity to solution realization, mapping data skills to problems, developing requirements definitions, telling data-driven stories to various stakeholder levels, leading and developing a team of strategists, ensuring deliverable quality through internal structures and frameworks, providing guidance on identity resolution standards, connecting digital campaign data with offline outcomes, driving the use of data clean rooms for advanced media analytics and partnerships, and leading the development of scalable analytical use cases using clean rooms.

Skills

Paid Media
Earned Media
Strategy
Data Analysis
Reporting
Marketing
Data Products
Statistical Models
ROI Analysis
Consumer Insights
Program Management

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters
1908Year Founded
$486.7MTotal Funding
IPOCompany Stage
Automotive & Transportation, Financial ServicesIndustries
10,001+Employees

Benefits

Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
401(k) Retirement Plan
Tuition Reimbursement
Student Loan Assistance
Flexible Work Hours
Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.
Chevrolet Equinox EV recall could harm GM's safety reputation.
Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.
GM leads in board diversity with 55% women directors.
GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.
Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.
Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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