Group Product Marketing Manager, Business Professionals at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

10+ years of experience in product marketing, including experience marketing to business professionals or productivity-focused users in SaaS or platform based products
2+ years of experience leading teams or mentoring PMMs
Demonstrated success in driving strategy and execution across multiple products or a portfolio
Strong storytelling and communication skills, with experience crafting clear narratives for complex, multi-surface experiences
Strategic and analytical mindset, with the ability to synthesize insights into action
Experience collaborating on or leading SEO and web optimization strategies
Comfort operating in a fast-paced, matrixed environment with global reach

Responsibilities

Own the marketing strategy for core PDF capabilities from editing to other top PDF actions, ensuring Acrobat remains the go-to solution for essential document workflows
Manage and develop a team of product marketers focused on business user segments, delivering high-impact work across positioning, GTM, and market insights
Define clear, scalable messaging frameworks that articulate how Acrobat tools help professionals create, communicate, and collaborate more effectively
Lead overarching SEO strategy to capture high-intent demand and drive discoverability of Acrobat, partnering closely with SEO, product, and web teams to bring key initiatives to life across surfaces and channels
Lead messaging for new integrations between Acrobat and Express—positioning how the platforms work better together to deliver added user value
Uncover user insights and segment needs to inform messaging and roadmap prioritization
Ensure experiences are optimized across platforms from mobile to desktop, supporting business users wherever they work and delivering consistent value across surfaces
Drive go-to-market planning and execution for launches, campaigns, and feature updates, ensuring coordinated delivery and measurable impact
Support adoption and usage across channels and geos by delivering scalable messaging frameworks, launch assets, and partner enablement
Track market trends and landscape shifts to position Adobe effectively across productivity and content creation categories

Skills

Product Marketing

Marketing Strategy

Go-to-Market

Positioning

Messaging Frameworks

Market Insights

Team Management

Document Workflows

PDF Tools

Content Creation

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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