Go To Market Latam Strategy Manager at Halborn

Sao Paulo, Sao Paulo, Brazil

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, FMCGIndustries

Requirements

Bachelor's Degree in Industrial Engineering, International Business, Business Administration, Marketing or related field
13 to 17 years of experience in Commercial, Trade Marketing and/or Marketing in the FMCG industry
Communication
Active Listening
Negotiation
Influencing & Persuasion
Collaboration & Cross Functional Leadership
Problem-solving & strategic thinking
Adaptability
Cultural sensitivity & Agility

Responsibilities

Develop Trade Market/Channel Strategies for Latam: Formulate comprehensive trade marketing plans tailored to the Latam market, ensuring alignment with the company’s regional framework. Build differentiated channel strategies with clear value propositions
Lead In-Store Execution: Oversee the implementation of in-store (Point of Sale) executions across the region, ensuring brand standards are consistently maintained and that promotional activities effectively engage customers
Collaborate Cross-Functionally: Act as a liaison between sales teams, supply, distributors, and marketing departments to ensure cohesive execution of trade strategies. This involves understanding customer needs, managing distribution channels, and aligning marketing initiatives with sales objectives
Analyze Market Trends: Conduct thorough analyses of market trends and consumer behavior to identify opportunities for growth. Utilize data-driven insights to inform strategic decisions and optimize trade marketing initiatives
Manage Budgets and resources: Provide guidelines to efficiently allocate trade marketing budgets and resources to maximize return on investment ensuring cost-effective execution of marketing activities
Develop Tailored Training Programs: Assess team needs to identify skill gaps and areas of improvement. Design training modules that address these gaps focusing on key fundamentals by channel
Sales Force Effectiveness: Provide strategic alignment. Develop sales processes to be efficient and repeatable, allowing sales teams to focus on high value activities that drive conversations and customer satisfaction. Implement KPIs to assess effectiveness of sales initiatives (e.g., sales per representative, conversion rates, cost of service). Use CRM systems to provide actionable insights
Define Route-To-Market strategy: Target & Segmentation prioritizing growth opportunities based on market size, coverage, profitability and competitive landscape. Aligning regional strategy with brand priorities while adapting to local consumer, trade and regulatory realities

Skills

Trade Marketing

Channel Strategy

In-Store Execution

Market Analysis

Consumer Behavior

Budget Management

Cross-Functional Collaboration

Commercial Strategy

Distribution Management

Promotional Activities

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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