[Remote] Senior Marketing Manager, LATAM at Life360

United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer Mobile Apps, Family SafetyIndustries

Requirements

Proven success in marketing in international markets (e.g., US, Canada, United Kingdom, Australia, Northern Europe)
Passionate and data-informed approach to marketing
Experience leading integrated marketing campaigns for awareness, acquisition, engagement, and retention
Expertise in full funnel strategy, media planning, and budget management
Ability to deeply understand users/members and develop market-specific positioning, messaging, user personas, and narratives
Experience managing agency partners for ATL and digital media
Strong analytical skills to analyze campaign results, derive insights, and provide actionable recommendations

Responsibilities

Own all marketing budget for LATAM markets (Brazil, Mexico), partnering with stakeholders like PR and brand for effective investments
Own all ATL and digital media planning, managing agency partners to deliver high-impact campaigns driving awareness, consideration, and membership growth
Analyze and share campaign results with clear insights, takeaways, and actionable recommendations to improve business performance
Gain deep insights into users to focus on right messaging, positioning, and content; develop unique positioning, messaging, and user personas for each market, including narratives for features
Partner with product marketing to create an evergreen intelligence program (user interviews, focus groups, surveys) generating compelling quantitative insights
Define strategy and execute integrated marketing campaigns to build awareness, acquire, engage, retain, drive referrals, and ensure member satisfaction in priority LATAM markets
Drive LATAM membership growth through all marketing activities, supporting membership model expansion, brand, and product marketing efforts

Skills

Key technologies and capabilities for this role

Integrated MarketingCampaign StrategyMedia PlanningFull Funnel MarketingData AnalysisLATAM MarketsBrazil MarketingMexico MarketingUser AcquisitionCustomer RetentionMarketing Budget Management

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

Land your dream remote job 3x faster with AI

Try Jobo Free