[Remote] Senior Marketing Manager, LATAM at Life360

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Proven success in marketing in the US, Canada, United Kingdom, Australia, and Northern Europe
Experience with international user bases
Experience with full-funnel marketing strategy and execution
Experience managing marketing budgets
Experience with ATL and digital media planning
Analytical skills with the ability to interpret campaign results and provide actionable recommendations
Ability to gain deep insights into users and develop targeted messaging
Experience partnering with product marketing

Responsibilities

Own all marketing budget for LATAM markets
Own all ATL and digital media planning, managing agency partners
Analyze and share campaign results with actionable recommendations
Gain deep insights into users to develop unique positioning and messaging for each market
Partner with product marketing to create an intelligence program
Drive LATAM membership growth through marketing activities
Ensure maximum brand awareness, user acquisition, retention, referral, and member satisfaction
Support brand & product marketing efforts

Skills

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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