GN - SONG - MT - Salesforce Marketing Cloud - Senior Manager at Accenture

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consulting, MarketingIndustries

Requirements

Must-have skill: Salesforce Marketing Cloud
Good to have skill: Pardot
Experience designing new campaign strategies and marketing plans across all channels
Experience conducting client’s Campaign/Marketing capability assessment and providing recommendations on optimizing the Campaign/Marketing stack
Experience developing next best action strategies
Experience developing business cases for campaign strategies and technology solutions
Experience with value architecting
Experience deriving insights for campaigns, working on campaign attribution and optimization strategy
Experience defining campaign Key Performance Indicators (KPIs) and tracking them throughout the campaign lifecycle
Experience identifying marketing process improvement opportunities and re-defining processes
Led and managed at least 2 large Salesforce marketing program executions from strategy definition to delivery in Salesforce Marketing capabilities (SFMC/Pardot/Personalization/Data Cloud/Salesforce Loyalty)
Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprints, leading and coordinating solution design and deployment across multi-dimensional teams
Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects
Experience building a capability/offering in an organization from scratch
Preferably good hands-on experience with SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty
Good consulting, techno-functional, and project management experience preferred
Experience working with middle to senior management levels within organizations/client organizations
Excellent oral and written communication skills
Strong analytical skills and ability to drive results-oriented, data-driven decisions
Highly organized with proven ability to develop efficient processes that elevate team performance
Proven success navigating global matrixed environments and/or client-facing roles
Ability to work effectively in remote, virtual, global environments
Ability to work in fast-paced, unstructured environments
Preferably certified in SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty
Experience with CRM, marketing software, channel integration, real-time decisioning desirable
Strong understanding of how digital channels work together for cohesive, personalized marketing programs
Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations
Ability to use insights for campaign and strategy optimization
Ability to drive large engagements independently
Ability to establish and build working relationships effectively
Experience managing mid-sized/large teams
Strong experience shaping and driving engagements and leading project teams

Responsibilities

Design new campaign strategies and marketing plans across all channels
Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem
Develop next best action strategies
Develop business cases for campaign strategies and technology solutions
Derive insights for campaigns, work on campaign attribution and optimization strategy
Define campaign Key Performance Indicators (KPIs) and track them throughout the campaign lifecycle
Identify marketing process improvement opportunities and re-define processes
Lead and manage large Salesforce marketing program executions from strategy definition to delivery in Salesforce Marketing capabilities (SFMC/Pardot/Personalization/Data Cloud/Salesforce Loyalty)
Conduct requirement gathering and design workshops, prepare solution and functional blueprints, lead and coordinate solution design and deployment across multi-dimensional teams
Mobilize and organize across multiple stakeholders (client and internal) and projects using strong project management skills

Skills

Salesforce Marketing Cloud

Pardot

SFMC

Data Cloud

Salesforce Loyalty

Personalization

Campaign Strategy

Marketing Automation

Requirement Gathering

Solution Design

Project Management

Campaign Attribution

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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