GN - SONG - MT - Hyperpersonalization - Analyst at Accenture

Mumbai, Maharashtra, India

Accenture Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Banking, FintechIndustries

Requirements

  • Management Level: 11 - Analyst
  • Location: Gurgaon, Mumbai, Bangalore
  • Must have skills: Banking, Fintech Industries
  • Good to have skills: Marketing
  • Strong analytical skills and data-driven mindset
  • In-depth knowledge of banking/fintech industry
  • Strategic Thinking - Capability to align projects and processes with long-term business goals
  • Crisis/Risk Management - Ability to manage and lead during crises by implementing contingency plans
  • Strong understanding of marketing processes & operating models
  • Good project management skills – Ability to plan, execute, and oversee projects on time, within budget, and meeting goals
  • Excellent oral and written communication skills
  • Proven success in navigating global matrixed environments and/or experience in client-facing roles
  • Ability to work effectively in a remote, virtual, fast-paced & unstructured global environment

Responsibilities

  • Collaborate with client teams (marketing, sales, product) to align customer value management strategies with business goals
  • Communicate effectively with internal ACN leaders, SMEs, and teams for a cohesive, client-centric approach
  • Manage relationships with key partners for compliance and smooth execution of initiatives
  • Monitor trends to identify anomalies, flag to stakeholders, and ensure resolution
  • Analyze data to uncover growth opportunities and recommend improvements
  • Track performance metrics and marketing interventions, highlight insights, and resolve critical issues
  • Plan, execute, and oversee projects for timely delivery and alignment with business goals
  • Develop and maintain project plans, timelines, budgets; address risks and mitigate issues
  • Monitor project performance, report progress to stakeholders, and implement process improvements
  • Design and implement customer retention programs for Banking/Fintech/Insurance sectors to reduce churn and increase lifetime value using data and models
  • Work with product and marketing teams to create hyper-personalized campaigns and promotions
  • Identify opportunities for cross-selling and upselling based on segment-level behavior in banking/e-commerce/retail sectors
  • Create business cases, solution deals, and develop proposals to leverage Accenture’s capabilities for clients

Skills

Banking
Fintech
Marketing
Data Analysis
Stakeholder Management
Project Management
Customer Retention

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters
1989Year Founded
$8.5MTotal Funding
IPOCompany Stage
Consulting, Enterprise Software, CybersecurityIndustries
10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.
Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.
The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.
The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.
Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.
The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.
Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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