Global Strategic Marketing Manager Life Science

Waltham, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Life Science, Medical Devices, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business Administration, or a related field, with a Master’s degree being a plus. They should have at least 8 years of experience in strategic marketing, specifically within the life science industry, demonstrating a strong understanding of market dynamics and competitive landscapes. Experience with market segmentation, value proposition development, and go-to-market strategies is essential, alongside the ability to analyze market trends and customer insights.

Responsibilities

The Global Strategic Marketing Manager will be responsible for developing and implementing market strategies aligned with global marketing programs, collaborating with cross-functional teams to ensure successful implementation. They will lead the development of market value propositions and marketing launch plans for new Life Science products, working closely with Product Management and Commercialization teams. This role involves identifying and targeting specific market segments through data analysis and insights, proposing disruptive strategies, and creating compelling value propositions for new products and services. Furthermore, the manager will develop and execute ‘Go to Market’ and pricing strategies, ultimately driving global growth within the Life Science segment and generating new customer revenue.

Skills

Market Strategy Development

Customer Insights

Competitive Analysis

Market Segmentation

Market Trend Analysis

Data Analysis

Value Proposition Development

Go-to-Market Strategy

Pricing Strategy

Lead Generation

Return on Investment (ROI) Analysis

Product Launch

Danaher Corporation

Water quality, diagnostics, and identification solutions

About Danaher Corporation

Danaher Corporation operates in key markets such as water quality, product identification, and diagnostics. The company provides precision instruments and advanced purification technologies for analyzing and managing water, ensuring its safety in various environments. In product identification, Danaher specializes in laser marking, coding, and packaging solutions that help maintain product freshness and accurate labeling throughout the supply chain. In the diagnostics sector, Danaher offers tools and software that enhance diagnostic confidence, enabling healthcare providers to deliver effective care. What sets Danaher apart from competitors is its unique Danaher Business System, which focuses on continuous improvement and empowers employees to drive change. The company's goal is to consistently deliver high-performance products and solutions while maintaining leadership in its markets.

Washington, District of ColumbiaHeadquarters

1969Year Founded

IPOCompany Stage

Industrial & Manufacturing, Healthcare, Consumer GoodsIndustries

10,001+Employees

Risks

Increased competition from Roche and Abbott in AI-driven diagnostics.

Potential regulatory challenges in the EU for water quality sector.

Supply chain vulnerabilities affecting precision instruments sourcing.

Differentiation

Danaher's Danaher Business System drives continuous improvement and superior financial performance.

The acquisition of Cytiva enhances Danaher's capabilities in the biopharmaceutical sector.

Danaher's advanced purification technologies meet increasing demands for sustainable water management.

Upsides

Danaher's investment in AI-driven healthcare solutions boosts its diagnostics capabilities.

Cytiva acquisition expands Danaher's market share in the biopharmaceutical sector.

Point-of-care testing demand drives growth for Danaher's diagnostic tools and software.

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