Global Product Marketing Manager, Imaging at Danaher Corporation

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Diagnostics, Biotechnology, PharmaceuticalsIndustries

Requirements

Minimum of 4 years of experience in product marketing or customer-facing imaging role, within the life sciences or medical imaging industry
Ability to communicate complex technical concepts in a clear and concise manner
Bachelor’s degree in Life Sciences, Engineering, or a related field; advanced degree preferred
Ability to travel up to 25% globally
Requires communicating product value proposition and product positioning to NA, EU & APAC commercial teams

Responsibilities

Create compelling value propositions and messaging that differentiate high content imaging products in the marketplace; ensure consistency across all marketing channels
Collaborate with the sales team to develop training materials, sales tools, and competitive analysis; provide ongoing support to sales representatives to drive product success
Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools
Co-lead the Launch Excellence Process with the Product Manager
Conduct comprehensive market research to identify trends, customer needs, and competitive landscape
Develop and implement marketing strategies that align with business objectives and drive product adoption
Collaborate with marketing managers to produce high-quality marketing materials such as brochures, white papers, case studies, presentations, and digital content to support sales and marketing efforts
Create demand for products through effective positioning, messaging, and marketing programs
Deliver on revenue and growth achievement targets for new and existing products
Commercially launch new products and drive launch excellence with new product introductions
Outline product positioning which articulates the value proposition and links each feature to a customer-oriented benefit

Skills

Product Marketing

High Content Imaging

Imaging Technologies

Market Dynamics

Customer Insights

Value Propositions

Messaging

Sales Strategy

Marketing Initiatives

Scientific Research

Danaher Corporation

Water quality, diagnostics, and identification solutions

About Danaher Corporation

Danaher Corporation operates in key markets such as water quality, product identification, and diagnostics. The company provides precision instruments and advanced purification technologies for analyzing and managing water, ensuring its safety in various environments. In product identification, Danaher specializes in laser marking, coding, and packaging solutions that help maintain product freshness and accurate labeling throughout the supply chain. In the diagnostics sector, Danaher offers tools and software that enhance diagnostic confidence, enabling healthcare providers to deliver effective care. What sets Danaher apart from competitors is its unique Danaher Business System, which focuses on continuous improvement and empowers employees to drive change. The company's goal is to consistently deliver high-performance products and solutions while maintaining leadership in its markets.

Washington, District of ColumbiaHeadquarters

1969Year Founded

IPOCompany Stage

Industrial & Manufacturing, Healthcare, Consumer GoodsIndustries

10,001+Employees

Risks

Increased competition from Roche and Abbott in AI-driven diagnostics.

Potential regulatory challenges in the EU for water quality sector.

Supply chain vulnerabilities affecting precision instruments sourcing.

Differentiation

Danaher's Danaher Business System drives continuous improvement and superior financial performance.

The acquisition of Cytiva enhances Danaher's capabilities in the biopharmaceutical sector.

Danaher's advanced purification technologies meet increasing demands for sustainable water management.

Upsides

Danaher's investment in AI-driven healthcare solutions boosts its diagnostics capabilities.

Cytiva acquisition expands Danaher's market share in the biopharmaceutical sector.

Point-of-care testing demand drives growth for Danaher's diagnostic tools and software.

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