Healthcare Vertical Strategist
Accurate BackgroundSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
HealthcareIndustries
Requirements
Candidates should have 10+ years of professional experience in sales and/or marketing roles focused on the healthcare industry, with advantageous healthcare clinical experience. They should possess working knowledge of video conferencing, phone, chat, contact center and other Zoom products, along with a solid understanding of grant programs, healthcare contracts and healthcare partnerships. Strong communication skills, both written and verbal, are required, as is the ability to think globally and consider international requirements.
Responsibilities
The Global Healthcare Industry Marketing Lead will act as Zoom’s healthcare subject matter expert, leading cross-functional go-to-market strategies to introduce new products, features, and capabilities for the healthcare industry. They will validate healthcare-specific use cases, create competitive differentiation, and support product launches with key narratives. This role involves collaborating with product management, sales teams, and partners to address industry-specific needs, certifications, regulatory requirements, and integration opportunities. The Lead will develop healthcare use cases, pricing, and naming strategies, and partner with application developers to expand cross-platform solutions. They will create core content (messaging, videos, presentations, white papers, etc.) and work with sales enablement to develop healthcare-specific training plans, and partner with marketing teams to participate in customer meetings and attend industry events to evangelize Zoom’s healthcare solutions and support revenue growth.
Skills
Healthcare industry expertise
Strategic marketing
Product positioning
Content creation
Sales enablement
Regulatory knowledge
Cross-functional collaboration
Industry event participation
Zoom
Video conferencing and online meeting solutions
About Zoom
Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.
San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees