Gaming Category Marketing Head, GCN at Logitech

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Consumer ElectronicsIndustries

Requirements

8+ years of international experience in FMCG, consumer electronics, and/or brand/marketing management consulting
Gamer is a big plus
Follow closely on E-sports hot topics and events
Experience with full marketing mix, developing marketing plans and 360 campaigns
Experience in developing a brand, strategy recommendations and successfully growing a product line
Passion for consumers’ needs and business dynamics
In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and campaign
Excellent communication and presentation skills with the ability to influence brand strategy across the organization
Proven leadership skills to create strong internal/external relationships, while being a global team player
Ability to work independently and collaboratively with diverse teams, both functionally and geographically
Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making
Organizational savvy to understand how to get things done in a matrix organization
Team player – great communicator
Self-management skills and self-started attitude
English fluent verbally and written (other language is a nice to have)
Bachelor’s degree with strong academic performance (MBA is a plus)

Responsibilities

Owns the 4P’s (Product, Price, Placement, Promotion) based on GCN Regional strategy and goals
Manage Category P&L, goals, strategy, priority, performance
Manage Marketing budget for the category
Serve as Expert for category business, competition, consumers’ needs and behaviors
Act as Point of contact for RCM and sales team
Product: Decide what product to launch in which channel
Price: Determine what channel margin to offer in each channel based on MSRP and SM% requirement
Placement: Decide which channel/customers to launch
Promotion: Develop marketing activities for category/products
Set Marketing priorities for the category
Provide Training for the category

Skills

Key technologies and capabilities for this role

4Ps MarketingP&L ManagementCategory ManagementBrand StrategyMarketing Mix360 CampaignsConsumer InsightsE-sportsFMCGConsumer ElectronicsLeadershipCommunication SkillsPresentation SkillsGlobal Teams

Questions & Answers

Common questions about this position

What is the salary for this Gaming Category Marketing Head position?

This information is not specified in the job description.

What is the work arrangement or location policy for this role?

Logitech offers a hybrid work model where most jobs are open to work from home from most locations, allowing some employees to work remotely while others work on-premises, with teams or departments possibly split between remote and in-house.

What skills and experience are required for this role?

Candidates need 8+ years of international experience in FMCG, consumer electronics, or brand/marketing management consulting, experience with full marketing mix and 360 campaigns, excellent communication and presentation skills, proven leadership, and fluency in English.

What is the company culture like at Logitech?

Logitech emphasizes behaviors like Be Yourself, Be Open, Stay Hungry and Humble, Collaborate, Challenge, Decide and just Do, while empowering collaboration, fostering play, and being full of authentic people who are inclusive.

What makes a strong candidate for this position?

A strong candidate has 8+ years of international marketing experience in relevant industries, is passionate about gaming and E-sports, demonstrates leadership and strategic problem-solving skills, and excels in a matrix organization as a self-starter and team player.

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees