Gaming Category Marketing Head, GCN at Logitech

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Consumer ElectronicsIndustries

Requirements

8+ years of international experience in FMCG, consumer electronics, and/or brand/marketing management consulting
Gamer is a big plus
Follow closely on E-sports hot topics and events
Experience with full marketing mix, developing marketing plans and 360 campaigns
Experience in developing a brand, strategy recommendations and successfully growing a product line
Passion for consumers’ needs and business dynamics
In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and campaign
Excellent communication and presentation skills with the ability to influence brand strategy across the organization
Proven leadership skills to create strong internal/external relationships, while being a global team player
Ability to work independently and collaboratively with diverse teams, both functionally and geographically
Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making
Organizational savvy to understand how to get things done in a matrix organization
Team player – great communicator
Self-management skills and self-started attitude
English fluent verbally and written (other language is a nice to have)
Bachelor’s degree with strong academic performance (MBA is a plus)

Responsibilities

Owns the 4P’s (Product, Price, Placement, Promotion) based on GCN Regional strategy and goals
Manage Category P&L, goals, strategy, priority, performance
Manage Marketing budget for the category
Serve as Expert for category business, competition, consumers’ needs and behaviors
Act as Point of contact for RCM and sales team
Product: Decide what product to launch in which channel
Price: Determine what channel margin to offer in each channel based on MSRP and SM% requirement
Placement: Decide which channel/customers to launch
Promotion: Develop marketing activities for category/products
Set Marketing priorities for the category
Provide Training for the category

Skills

4Ps Marketing

P&L Management

Category Management

Brand Strategy

Marketing Mix

360 Campaigns

Consumer Insights

E-sports

FMCG

Consumer Electronics

Leadership

Communication Skills

Presentation Skills

Global Teams

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees