Toku

Founding Marketing Manager

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Enterprise SoftwareIndustries

Requirements

Candidates should have 3-5 years of marketing experience in SaaS or FinTech, a proven track record in B2B product launches and marketing, strong skills in creating scalable marketing content, and excellent communication skills.

Responsibilities

The Founding Marketing Manager will build upon existing content, create a robust content roadmap aligned with company objectives, develop content supporting the buyer’s journey, establish Toku as a thought leader, produce content addressing industry trends and regulatory changes, collaborate with in-house experts, use data-driven insights to generate leads, optimize content for SEO, create various content formats, design and manage content calendars, monitor and report on key content marketing KPIs, and manage a remote-first work culture.

Skills

Marketing
SaaS
FinTech
Content Creation
Content Strategy
B2B Marketing
Communication Skills
Data-Driven Insights
Token Payroll
Tax Compliance
Token-Based Compensation

Toku

Offers personalized Omakase dining experiences

About Toku

Toku provides a personalized dining experience based on the Japanese tradition of "Omakase," where a chef selects and prepares dishes tailored to the diner's preferences. The service is offered in premium hotels, targeting affluent clients who seek exclusive culinary experiences. Toku differentiates itself by integrating this unique dining experience within luxury hotel settings, leveraging the hotels' clientele. The company's goal is to deliver exceptional culinary experiences that surprise guests while helping partner hotels attract high-paying customers.

Key Metrics

Tokyo, JapanHeadquarters
2020Year Founded
$19.7MTotal Funding
LATE_VCCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees

Benefits

Remote Work Options
Flexible Work Hours
Health Insurance
Company Equity

Risks

Rising competition from other luxury dining experiences may dilute Toku's market share.
Economic downturns could impact affluent clients' spending on high-end dining.
Health-conscious dining trends may affect demand for traditional Omakase experiences.

Differentiation

Toku offers a unique Omakase dining experience in premium hotels.
Toku partners with high-end hotels to leverage existing clientele and infrastructure.
Toku focuses on affluent clients seeking exclusive and personalized dining experiences.

Upsides

Growing demand for unique dining experiences post-pandemic boosts Toku's market potential.
Luxury hotels increasingly incorporate unique dining to differentiate, benefiting Toku's partnerships.
Rising global interest in Japanese cuisine enhances Toku's appeal among food enthusiasts.

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