Field Marketing Team Lead

Denver, Colorado, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Agriculture, Consumer GoodsIndustries

Requirements

Candidates should possess a proven track record of success in Field Marketing, demonstrating extensive experience with activations, event execution, and team coordination. They should be highly organized, with strong planning and project management skills, and comfortable managing multiple projects simultaneously. A strong ability to build relationships and foster connections with diverse individuals is essential, as is a passion for representing a brand and sharing its story.

Responsibilities

The Field Marketing Team Lead will contribute to Field Marketing goals by distributing forecasted sample product at in-person activations, primarily in Denver, Phoenix, SoCal, and other cities as needed. They will serve as the primary point of contact for a team of brand ambassadors, assisting with scheduling and ensuring best-in-class execution, and gracefully represent the Siete familia in various locations.

Skills

Field Marketing

Relationship Building

Communication

Organization

Planning

Calendar Management

Team Management

Project Management

Brand Representation

Event Execution

Siete Family Foods

Produces grain-free Mexican food products

About Siete Family Foods

Siete Family Foods produces grain-free Mexican-inspired food products, focusing on health-conscious alternatives to traditional cuisine. Their product line includes tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, catering to those on keto, low-carb, and grain-free diets. Siete Foods operates primarily through a direct-to-consumer model via their website, while also being available in retail stores. This approach allows them to reach a diverse audience, including health-conscious consumers and individuals with dietary restrictions. Unlike many competitors, Siete Foods emphasizes family values and community engagement, offering recipes and apparel to enhance customer loyalty. Their goal is to provide delicious, accessible food options that align with various dietary needs.

Austin, TexasHeadquarters

2014Year Founded

$87.5MTotal Funding

ACQUISITIONCompany Stage

Food & Agriculture, Consumer GoodsIndustries

51-200Employees

Risks

PepsiCo acquisition may dilute Siete's family-owned brand perception.

Increased competition from other health-focused Mexican-American food brands.

Potential backlash from customers preferring independent brands over large conglomerates.

Differentiation

Siete Foods offers grain-free Mexican-inspired products with health-conscious ingredients.

The company targets diverse dietary needs, including keto, low-carb, and grain-free diets.

Siete Foods combines traditional Mexican flavors with modern health trends.

Upsides

PepsiCo's acquisition could provide Siete Foods with increased resources and market reach.

Growing consumer interest in plant-based and allergen-free foods boosts demand for Siete's products.

Collaborations with athletes enhance brand visibility and attract health-conscious consumers.

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