Field Marketing Representative (Northern California)

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

Sweed is a product-driven SaaS company dedicated to improving cannabis software. Their all-in-one platform integrates POS, payments, e-commerce, marketing, analytics, and inventory management for dispensaries. Founded in 2018, Sweed has a remote team of approximately 200 employees serving businesses of all sizes with automation-first tools.

Role Summary – Field Marketing Representative (FMR)

Reporting to the Vice President of Strategy, the FMR is responsible for driving Sweed’s door-count and ARR goals. This role focuses on territory coverage, initially in Northern California, by visiting dispensaries, activating regional events, and converting interest into qualified demos for Account Executives. Success is measured by scheduled demos, qualified opportunities, and contributions to closed deals, with rewards through a commission plan.

Key Responsibilities

Territory & Visit Execution

• Strategically map weekly routes and conduct drop-in visits to 25+ dispensaries weekly.
• Log all interactions in HubSpot with clear next steps, maintaining ≥ 95% CRM hygiene for accurate funnel reporting.

Event & Partner Activation

• Coordinate regional pop-ups, trade-show booths, and partner lunch-and-learns from planning to follow-up.
• Capture 50+ net-new qualified contacts per event and transfer them to Account Executives within 24 hours.

Opportunity Creation

• Engage budtenders, managers, and owners to identify pain points and present Sweed’s automation-first platform.
• Book ≥ 8 qualified product demos per week that convert into pipeline for Account Executives.

Data & Governance

• Accurately tag all contacts, visit notes, and lead sources, adhering to Sweed’s data-integrity standards.
• Utilize dashboard insights to identify territory gaps and optimize weekly field plans.

Cross-Functional Alignment

• Relay field intelligence on competitor activities, pricing, and product gaps to Sales, Product, and RevOps teams during weekly syncs.
• Contribute to quarterly voice-of-customer sessions and competitive analyses.

Brand Advocacy

• Represent Sweed’s values and brand promise in all interactions.
• Distribute compliant collateral, demonstrate product knowledge, and ensure positive, on-brand experiences for dispensary stakeholders.

Required Qualifications

• 2–5 years of experience in field marketing, territory sales, or brand ambassadorship within the legal cannabis or regulated retail sector.
• Familiarity with dispensary technology stacks (POS, e-commerce, loyalty, payments) and state compliance regulations.
• Proficiency with HubSpot or similar CRM, with a disciplined approach to data entry and pipeline hygiene.
• Ability to travel 75%+ within the assigned territory, possessing a valid driver’s license and reliable transportation.
• Strong interpersonal, presentation, and written communication skills; comfortable engaging with frontline staff and C-level executives.

Preferred Qualifications

• Proven success in generating pipeline for SaaS, POS, or fintech solutions.
• Existing network of dispensary decision-makers.
• Experience in high-growth startup environments (scaling from 0 to $50M ARR).
• Knowledge of partner co-marketing or event-sponsorship best practices.

Benefits & Compensation

• Lucrative variable compensation plan.
• Remote-first flexibility with company-funded travel.
• Medical, dental, vision, life, and disability insurance options.
• Generous Paid Time Off (PTO), paid company holidays, and paid parental leave.
• Career growth opportunities to Senior FMR or Account Executive roles as Sweed scales.

Company Information

Sweed is a product-driven SaaS company on a mission to “shatter the myth that cannabis software is always the best of the worst.” Their all-in-one platform unifies POS, payments, e-commerce, marketing, analytics, and inventory management so dispensaries can operate with less friction and more insight. Founded in 2018, their ~200-person team works remotely across the U.S. and internationally, serving single-store operators through multi-state enterprises with automation-first tools.