Field Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Northbeam is a high-growth startup focused on helping ecommerce brands advertise profitably. They value authenticity, integrity, and accuracy and are seeking an experienced Field Marketing Manager to drive brand awareness, lead generation, and customer engagement through impactful events.

Requirements

• Experience: 3-5 years in field marketing or event management roles within B2B technology or eCommerce industries. Software-as-a-service startup experience is a plus.
• Technical Skills: Hubspot proficiency, familiarity with ecommerce KPIs, attribution models, and analytics-driven decision-making.
• Event Expertise: Demonstrated success in planning and executing events that generate leads and enhance brand presence.
• Communication Skills: Strong written and verbal communication skills for creating compelling event narratives and strong collaboration.
• Bonus: Experience in business development or sales.

Responsibilities

• Event Planning & Execution:
  • Plan, organize, and execute a variety of events, including conferences, webinars, curated events, and partner co-marketing initiatives.
  • Manage end-to-end event logistics, including venue selection, vendor coordination, staffing, and on-site management.
  • Ensure all events align with Northbeam's marketing objectives and deliver measurable ROI.
• Demand Generation Through Events:
  • Design and implement lead generation campaigns tied to events, ensuring alignment with sales goals.
  • Collaborate with marketing, sales, and partnerships teams to drive pre-event outreach and post-event follow-ups for maximum impact.
  • Develop strategies for targeting key accounts through Account-Based Marketing (ABM) at events.
  • Work with Northbeam’s partner ecosystem to co-host events that expand reach and drive to mutual goals.
• Budget Management & ROI Analysis:
  • Manage event budgets meticulously to maximize impact while staying within financial constraints.
  • Track and report on key performance indicators (KPIs) for each event, including pipeline metrics and revenue outcomes.
• Marketing Collateral & Communications:
  • Oversee the creation of event-related marketing materials (e.g., email campaigns, social media, swag).
  • Ensure deadlines are met and maintain clear communication and expectations with stakeholders throughout the event lifecycle.

Company Information

Northbeam is a high-growth startup that holds authenticity, integrity, and accuracy as core values. Since raising $15 million in a Series A in 2022, Northbeam has helped hundreds of the world’s most disruptive ecommerce brands advertise profitably. They are an inclusive, collaborative team.