Responsibilities

The Field Marketing Manager will plan, organize, and execute a variety of events, including conferences, webinars, curated events, and partner co-marketing initiatives, ensuring alignment with Northbeam's marketing objectives and delivering measurable ROI. They will manage end-to-end event logistics, including venue selection, vendor coordination, staffing, and on-site management, and design and implement lead generation campaigns tied to events, aligning them with sales goals. The role also involves collaborating with marketing, sales, and partnerships teams to drive pre-event outreach and post-event follow-ups, developing strategies for targeting key accounts through Account-Based Marketing (ABM) at events, working with Northbeam’s partner ecosystem to co-host events, managing event budgets meticulously, tracking and reporting on KPIs, and overseeing the creation of event-related marketing materials.