Responsibilities

The Field Marketing Specialist will oversee the execution of programs designed to increase brand awareness and drive trial and subscription sales within the NYC, New Jersey, and Philadelphia areas, including managing Brand Ambassador Leads, engaging with local communities, organizing and producing events, and building relationships with key partners to drive brand growth. They will plan, execute, and evaluate local field marketing activations, such as community events, wellness pop-ups, street team initiatives, and retail partnerships, to maximize brand awareness and trial. The role involves collaborating with the Director of Events & Partnerships to align field activities with national marketing strategies and business objectives, providing local market insights, and tracking, analyzing, and reporting on key performance indicators (KPIs) to improve program effectiveness and ROI. Additionally, they will build and nurture relationships with local influencers, wellness communities, retail partners, and event organizers, ensuring all Brand Ambassadors and Leads are fully trained and knowledgeable about Everyday Dose’s products and brand values, and managing event logistics, including scheduling, asset management, and on-site execution.