Field Marketing Manager, SLED

Position Overview

Join GitLab's dynamic Regional Marketing team as a Field Marketing Manager specializing in State, Local Government, and Higher Education (SLED) markets. You will be responsible for crafting integrated campaigns that showcase GitLab's value to government agencies and public sector organizations through both in-person and digital experiences. The ideal candidate will leverage their understanding of government procurement processes and decision-making to develop targeted marketing strategies that drive engagement and conversion with the internal SLED sales team.

Key Responsibilities

• Design and execute field marketing campaigns specifically tailored to state and local government and higher-ed prospects and clients.
• Build relationships with key government stakeholders and decision-makers through events, webinars, and creative campaigns.
• Collaborate with the sales teams to align marketing initiatives with revenue goals and account-based strategies.
• Work with the Solutions Marketing leader and broader Product Marketing team to promote content that addresses the unique pain points and regulatory requirements of government entities.
• Gather feedback from sales leaders and customers on public sector pain points to help inform marketing's messaging and positioning strategy.
• Track campaign performance and optimize strategies based on data-driven insights.
• Represent GitLab at industry conferences, government forums, and trade shows.
• Maintain current knowledge of government procurement trends, budgeting cycles, and purchasing protocols.
• Leverage existing relationships with Public Sector media organizations to build an aggressive field marketing strategy to build pipeline and hit KPIs.
• Present SLED Field Marketing strategy, insights, and performance metrics to the SLED Advisory Board as requested by SLED Area Sales Manager.
• Work with Carahsoft and other PubSec partners to drive key events.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.

Qualifications

• 3+ years of B2B marketing experience specifically within the state and local government and higher-ed sector.
• Proven track record in field marketing, including event management and stakeholder engagement.
• Strong understanding of government procurement processes and decision-making frameworks.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
• Experience with marketing automation platforms and CRM systems.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
• Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment.

Company Information

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

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