2U

Senior Product Marketing Manager

Arlington, Virginia, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, Online Learning, Higher EducationIndustries

Job Description

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

Company Information

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

Position Overview

This role will be responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress. This individual will serve as a lead and key collaborator with the Partnership and Sales teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads. This individual will also work closely with Finance to iterate on program rubrics and models, and other teams on Marketing and Data Science to create more self-service tools that can benefit the degree pipeline. This role will also be responsible for improving the quality of marketing insights provided for sales conversations, including but not limited to: tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives.

Responsibilities Include, But Are Not Limited To:

  • Marketing Insights for Pipeline Development: Using market knowledge, develop target lists of ideal programs, as well as feature checklists for each vertical to help guide partnership conversations.
  • New Program Pricing and Product Strategy: Develop standard analytical frameworks to identify product fit and ways to optimize potential programs.
  • Research and Deep Dives: Create deep-dives in most important disciplines to help bolster the level of sales conversations by expounding on trends in the labor market, education market, and competition, and internal marketing insights.
  • Cross-Functional Collaboration: Ensure that marketing, finance, and data science insights are being shared with partnerships, and turned into dashboards, rubrics, etc., that are useful for partnerships.
  • Ad-Hoc Sales Support: Dedicated representation of the marketing team for pipeline or existing partner calls, and other needs that arise for the partnership team.

Requirements:

  • Bachelor’s degree or equivalent work experience; Master’s degree a plus.
  • At least 5 - 7 years of relevant work experience.
  • A clear understanding of the higher education landscape.
  • 5+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy.
  • Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels.
  • Demonstrated organizational skills, and ability to work independently and autonomously.

Other Attributes That Will Help You In This Role:

  • Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders.
  • Strategic and tactical problem solver including facility with using data and analytics.
  • Meticulous attention to detail.
  • Proven ability to influence cross-functional teams without formal authority.
  • Ability to thrive in an environment of constant change.
  • Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion.
  • Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management.
  • Ability to work independently with credibility in a complex and often ambiguous environment, to build rigorous, fact-based insights that support recommendations to team members and management.
  • Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand.

Working Conditions

May require occasional travel.

Skills

Product Marketing
Marketing Insights
Pipeline Development
Market Research
Pricing Strategy
Product Strategy
Competitive Analysis
Data Analysis
Sales Support
Partnership Management

2U

Provides online education solutions for universities

About 2U

2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.

Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days

Risks

Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.

Differentiation

2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.

Upsides

Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.

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