Senior Product Marketing Manager

The Senior Product Marketing Manager will utilize marketing insights to drive degree pipeline research, strategy, and progress. This role involves serving as a lead and key collaborator with Partnership and Sales teams for proactive target list creation and reactive analysis of inbound leads. Responsibilities include working with Finance to iterate on program rubrics and models, collaborating with Marketing and Data Science teams to create self-service tools, and improving the quality of marketing insights for sales conversations. Key duties include conducting tuition and competitor scans, tracking new disciplines and marketing trends, performing vertical deep dives, developing target lists of ideal programs, and creating feature checklists for verticals to guide partnership conversations. The role also involves developing standard analytical frameworks for product fit and optimization, creating deep-dives into important disciplines to bolster sales conversations, ensuring cross-functional insights are shared and utilized, and providing ad-hoc sales support and representation for the marketing team on pipeline or partner calls.