Product Marketing Manager - Sales Enablement
User Interviews- Full Time
- Junior (1 to 2 years)
Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
This role will be responsible for utilizing marketing insights to help drive degree pipeline research, strategy, and progress. This individual will serve as a lead and key collaborator with the Partnership and Sales teams, both in a proactive way creating target lists of goal programs as well as reactively analyzing inbound degree leads. This individual will also work closely with Finance to iterate on program rubrics and models, and other teams on Marketing and Data Science to create more self-service tools that can benefit the degree pipeline. This role will also be responsible for improving the quality of marketing insights provided for sales conversations, including but not limited to: tuition and competitor scans, tracking new disciplines and marketing trends in established disciplines, and vertical deep dives.
May require occasional travel.
Provides online education solutions for universities
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.