Field Marketing Manager
PerformYardSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Healthcare, Enterprise SoftwareIndustries
Requirements
Candidates should possess at least 4 years of experience in field marketing and demand generation within B2B enterprise software or cloud-based solutions, along with experience in building and executing go-to-market plans and integrated marketing programs. Strong project management skills, the ability to multitask in a dynamic environment, excellent oral and written communication skills, and a positive attitude are also required. Additional language skills, such as those in English, are considered a plus, and experience in the life sciences industry is beneficial.
Responsibilities
As a Field Marketing Manager, you will oversee and drive demand generation and field marketing plans to support revenue objectives, develop and execute targeted marketing programs including demand generation campaigns, customer retention, and education campaigns, manage field events and user events, and write on-message campaign copy. You will also work closely with sales teams to craft account-level marketing plans, understand complex buying processes, manage third parties, and track and measure marketing programs to optimize resources against objectives and budget, collaborating with product, sales, and customer success teams to develop and execute go-to-market programs.
Skills
Demand Generation
Marketing Campaigns
Digital Marketing
Event Management
Webinars
PR
Sales Enablement
Account-Based Marketing
Pharma
Life Sciences
Cross-functional Collaboration
Campaign Copywriting
Veeva Systems
Quality and regulatory software solutions provider
About Veeva Systems
Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.
Pleasanton, CaliforniaHeadquarters
2007Year Founded
$6.8MTotal Funding
IPOCompany Stage
Enterprise Software, Healthcare, Consumer GoodsIndustries
5,001-10,000Employees