[Remote] Partner Marketing Manager at Roofr

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, CRM, Construction Tech, MarketingIndustries

Requirements

5+ years of experience in partner marketing role
2+ years of experience in a startup SaaS environment; preferably PLG SMB, or construction-tech related
Proven success building and managing co-marketing campaigns and joint lead generation with strategic partners
Understanding of partner dynamics in an SMB SaaS or tech environment, especially in aligning sales, product, and marketing
Experience building successful partner marketing processes and systems that are scalable/repeatable
Skilled in creating co-branded content with partner involvement
Experience tracking and optimizing campaigns based on KPIs like lead conversion and ROI
Ability to develop resources and training materials to empower partners in marketing joint offerings
Highly organized, detail oriented

Responsibilities

Work closely with revenue and marketing teams to ensure alignment on partner marketing objectives
Develop and implement detailed quarterly co-marketing strategies with key partners to drive mutual growth
Work closely with the Revenue team to establish partner marketing programs aimed at generating new branch activations and building programs to enable and delight existing customer partner branches
Own end-to-end project management of co-marketing campaigns from project briefs and timelines to budgets and campaign performance
Execute joint digital and in-person co-marketing campaigns in collaboration with partner teams, utilizing a mix of channels including email, print, webinars, content marketing, events, and other sponsorships
Work with content creators and designers to develop co-branded marketing assets, templates, case studies, and thought leadership pieces that highlight partner integrations and success
Design and deliver resources, tools, and training to enable partners and affiliates to effectively market and sell joint offerings; support the development of a partner portal
Measure and optimize co-marketing campaigns, using data to make improvements and share ROI insights with stakeholders
Track and manage contracts, a partner library, vendors, campaign calendar, and inventory
Work closely with Roofr’s Field Marketing team to drive Branch engagement and activations, as well as supporting the contractor funnel through events in joint partner / Roofr event
Ensure consistency in messaging across all partner program communications, aligning with Roofr’s brand voice and value-based campaign messaging

Skills

Key technologies and capabilities for this role

Partner MarketingCo-MarketingGTM StrategiesCampaign ManagementProject ManagementData-Driven MarketingContent CreationCross-Functional CollaborationQuarterly PlanningBudget Management

Questions & Answers

Common questions about this position

What does the Partner Marketing Manager role involve?

The role focuses on driving co-marketing and partner enablement initiatives, including developing quarterly strategies, owning end-to-end campaign management, executing joint campaigns across channels, creating co-branded assets, and measuring ROI to support partnership growth.

What skills and experience are required for this position?

The role requires a strategic, data-driven marketer with expertise in building co-marketing programs, joint campaigns, content creation, GTM strategies, cross-functional collaboration, project management, and data analysis for ROI insights.

What is the company culture like at Roofr?

Roofr has an amazing culture, strong financials, best-in-class metrics, and offers significant growth, equity, and impact opportunities as a successful yet early-stage startup obsessed with customers.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$42.6MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.

Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.

Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.

Roofr's platform offers professional proposals with client signature capture, streamlining approvals.

Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.

Partnership with CertainTeed enhances Roofr's market reach and contractor support.

Integration with CompanyCam improves project management and digital sales solutions.

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