Field Marketing Manager, Asia

Singapore

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Information Technology & ServicesIndustries

Requirements

The ideal candidate should possess a Bachelor's degree and demonstrate a proven track record in building and operating brand-to-revenue GTM programs, with experience in developing and managing field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns. Strong analytical skills and the ability to prioritize market and segment needs are also required, along with an understanding of product strategy and roadmap and sales needs.

Responsibilities

As the Field Marketing Manager for Asia, the responsibilities include developing and managing field marketing programs to drive opportunity generation and pipeline acceleration, working cross-functionally with the APJ Demand Creation marketing HUB to align with the Twilio go-to-market strategy, prioritizing market and segment needs leveraging data, leading the Asia Demand Creation Marketing plan, and providing input into regional and global roadmaps for technical systems and Web Localisation, always representing APJ customer needs.

Skills

Marketing Strategy

Demand Creation

Pipeline Management

Sales Collaboration

Regional GTM Programs

Brand-to-Revenue GTM

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

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