Field Marketing Manager, Asia

Position Overview

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• Salary: [Not Specified]

Twilio is shaping the future of communications, empowering businesses and developers worldwide. We are a remote-first company with a strong culture of connection and global inclusion.

About the Job

Twilio is seeking a Field Marketing Manager for our Asia GTM operation. You will report to Twilio’s VP of Marketing APJ and be responsible for driving marketing strategy across all areas of the funnel, partnering with sales to meet pipeline creation and revenue goals. This role will be instrumental in designing, scaling, and executing demand creation activities in Asia, leveraging global and regional GTM programs and campaigns.

The Challenge

This key role involves leading the marketing team's Brand-to-Revenue GTM efforts in Asia and acting as a crucial interlock point with regional and global marketing teams. You will directly impact Twilio's business success by ensuring the quality of ToFU & MoFU leads from regional programs and campaigns and overseeing the creation of MoFu and BoFu pipeline acceleration programs.

As an emerging leader, you should be a creative and critical thinker, an adept communicator, and possess strong organizational skills to manage multiple concurrent projects and programs that drive business success through thought leadership, sales opportunity generation, and overall sales and marketing alignment.

You will be responsible for designing, executing, managing, and tracking the success of various Asia field marketing brand-to-revenue campaigns and programs, including PR and communication programs, digital marketing strategy, event marketing strategy, outbound prospecting campaigns, and partner marketing programs.

Responsibilities

Twilio seeks a Field Marketing Manager who embodies the Twilio Magic and has a proven track record in building and operating brand-to-revenue GTM programs. The ideal candidate will:

• Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration, including field marketing programs, joint field marketing events, digital events/activities, sales collateral, and outbound prospecting campaigns.
• Collaborate cross-functionally with the APJ Demand Creation marketing HUB to ensure Twilio's go-to-market strategy and messaging align with field marketing programs.
• Prioritize market and segment needs using data, identifying successes and areas for improvement in current demand creation marketing plans. Understand product strategy and roadmap, as well as sales needs, to ensure relevance and necessity when prioritizing marketing campaigns, content, and activities.
• Lead the Asia Demand Creation Marketing plan and provide input into regional and global roadmaps for technical systems (e.g., marketing tech stack) and Web Localization, always representing APJ customers.

Who We Are

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.