Field Marketing Manager
PerformYardSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, SaaS, Marketing & AdvertisingIndustries
Requirements
Candidates should possess deep domain experience in Account Based Marketing (ABM) strategies and tactics, demonstrable experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment, and a proven demonstration of pipeline growth and lead generation. They should also have an analytical mindset and the ability to leverage data to drive decision-making and optimize marketing strategies, as well as excellent communication and collaboration skills for working with cross-functional and geographically dispersed teams.
Responsibilities
The Director of Global Field & Event Marketing will translate company objectives into a comprehensive demand generation strategy, partner with Sales, Marketing, and Product leadership to create customer segments and personas, partner with sales teams on strategy and field initiatives, manage the demand generation budget and expenditures to achieve growth targets, build and manage a team of marketing professionals, and drive growth through marketing activities including third-party programming and field/partner events.
Skills
Field Marketing
Event Marketing
Demand Generation
Strategic Planning
Budget Management
Leadership
Team Management
Cross-cultural Communication
Market Strategy
Brand Awareness
Immersive Labs
Cybersecurity training platform using AI
About Immersive Labs
Immersive Labs offers a cybersecurity training platform that focuses on human-centric learning for large organizations. Their hands-on labs use Artificial Intelligence (AI) to create real-world scenarios, helping teams improve their skills and respond effectively to cyber threats. The platform also provides performance metrics to measure progress and supports recruitment and retention of cybersecurity talent. Immersive Labs aims to enhance organizational resilience against cyber incidents by equipping the workforce with essential skills.
Key Metrics
Bristol, United KingdomHeadquarters
2017Year Founded
$184.1MTotal Funding
LATE_VCCompany Stage
Cybersecurity, AI & Machine LearningIndustries
201-500Employees