Director, Global Field & Event Marketing

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

Immersive is a leader in people-centric cyber resilience, offering a SaaS platform that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations. We work with major global brands to protect their revenues and brand reputations. Founded in 2017, Immersive has secured over $180 million in funding and is expanding its global marketing team.

The Opportunity

We are seeking a Director of Global Field & Event Marketing to join our marketing leadership team. Reporting to the Senior Director of Global Revenue Marketing, you will manage a global team of marketers focused on driving demand for Immersive Labs products. This role involves owning the development and execution of field marketing plans, managing the revenue marketing budget, and providing strategic guidance to field marketers to create new sales opportunities, accelerate growth, and increase brand awareness. This is an opportunity to shape an emerging industry change in cyber risk reduction and workforce readiness.

Responsibilities

• Translate company objectives into a comprehensive demand generation strategy with key performance indicators to grow our audience and convert prospects.
• Partner with Sales, Marketing, and Product leadership to refine customer segments/personas for targeted campaigns that generate new business and accelerate sales cycles.
• Collaborate with sales teams on strategy, targeting, and field initiatives through regular engagement.
• Drive demand generation through marketing activities, including third-party programming, field events, and partner events.
• Work closely with marketing operations, digital, product, content, and branding teams to ensure aligned strategy and metrics.
• Manage the demand generation budget and expenditures to achieve growth and ROI targets.
• Build, manage, and coach a team of marketing professionals across demand generation, field marketing, campaign marketing, and digital marketing.

Requirements

• Deep domain experience in Account Based Marketing (ABM) strategies and tactics.
• Demonstrable experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment.
• Proven track record of pipeline growth and lead generation.
• Ability to operate in a player-coach role, assisting with problem-solving and talent development.
• Naturally inquisitive and analytical mindset with the ability to leverage data for decision-making and optimization.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and geographically dispersed teams.

Company Values

Immersive's growth is fueled by our core values:

• Drive: We are innovators and market-creators, constantly moving forward to achieve results.
• Inclusive: We are passionate about creating an environment of inclusion and respect, ensuring everyone has opportunities to thrive.
• Customer Obsessed: [Details not provided]