Field Marketing Manager

Employment Type: Full-time Location Type: Remote (Work from anywhere in Europe, some travel required)

Position Overview

Prismic is seeking an experienced Field Marketing Manager to build and scale our field marketing program. This role will develop and execute comprehensive strategies to drive pipeline and shape our market perception across key markets and segments. The ideal candidate will have a strong background in B2B field marketing, including event management, Account-Based Marketing (ABM), and partner marketing. As a key player in our marketing team, you will work cross-functionally with sales, growth marketing, product marketing, and leadership teams to ensure field marketing efforts align with business objectives and support growth goals.

Responsibilities

• Lead demand generation efforts that drive high-quality Marketing Qualified Leads (MQLs), strong funnel conversion, and real pipeline impact.
• Manage the field marketing budget across regions and programs, ensuring investments deliver impact.
• Build integrated campaigns combining digital, field, and ABM tactics to engage high-value accounts.
• Plan and execute market-specific thought leadership and content strategies tailored to key segments and buyer personas.
• Identify and secure high-impact visibility opportunities for internal thought leaders, including speaking engagements at key industry events, podcast interviews, and media contributions.
• Partner closely with revenue leaders and cross-functional teams to align programs with account strategies, business goals, and growth targets.
• Lead the strategy and execution for both owned and third-party events to build engagement, pipeline, and brand visibility, integrating them into multi-touch campaigns that extend across the funnel.
• Set clear Key Performance Indicators (KPIs) for all programs and utilize data to drive continuous improvement and smarter decision-making.
• Apply AI and a modern MarTech stack to run smarter field and digital campaigns, streamline execution, and maintain Prismic's competitive edge.

Requirements

• Degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in B2B marketing, with at least 3 years specifically in field marketing.
• Proven track record of building pipeline.
• Experience with both owned events (conferences, webinars) and third-party events (trade shows, industry conferences).
• Deep understanding of B2B sales cycles and buying processes.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills in English.
• Proficiency in cross-functional collaboration, stakeholder management, and working with external vendors.
• Willingness to travel internationally for events.

Preferred Skills

• Experience marketing products to marketers or developers, preferably in SaaS or AI.
• Additional languages (French or German) are a plus but not mandatory.

If you don’t tick all the "nice to have" boxes, we still encourage you to apply! At Prismic, we are committed to embracing diverse profiles and will assess your potential contributions to our teams.

About Prismic

Prismic is building the next innovation beyond headless CMS— a Headless Website Builder used by thousands of companies globally. Creative developers use Prismic to build modern websites and empower marketing teams to edit them easily. With over 5,000 paying clients and 300+ enterprise accounts (including AXA, Bershka, Deliveroo, and TicketMaster), we are scaling quickly.

Prismic is a place for ambitious individuals. After four years of strong bootstrapped growth, we raised our Series A in 2021 to scale even faster with backing from leading investors. Our mission is to create the go-to workflow for modern web development.

Perks

• Macbook: Receive top-notch technology to work with.
• Home office budget: Set up your ideal workspace.
• International share options.