Field Marketing Lead - Japan at Contentsquare

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarTechIndustries

Requirements

At least 5+ years experience in managing events and marketing campaigns in a B2B SaaS or tech environment in Japan
Fluent in Japanese and English, with strong communication skills
Strong organisational skills and ability to handle multiple projects simultaneously while meeting deadlines
Strong negotiation skills, interpersonal abilities, and confident interacting with senior personnel
Strong business acumen and the ability to track ROI of events and campaigns
Ability to work well in teams, particularly in collaboration with sales and creative departments
A huge plus: Experience with Salesforce and Marketo (or equivalent marketing automation tool)

Responsibilities

Adapt and implement the Japan marketing plan in line with global priorities with the objective of driving pipeline for the business
Work closely with the local sales, partnerships, and customer teams to align on strategy and deliver campaigns that exceed revenue targets
Plan and manage engaging and impactful events (virtual, hybrid, and in-person) from start to finish, including overseeing all logistics, managing the budget, and collaborating with local teams to ensure maximum event impact and align with business objectives
Work with global content marketing team to help inform content strategy, develop campaign-specific messages and align demand generation programs with ongoing content initiatives
Work with global paid media team to drive digital demand through organic and paid channels
Partner with design, content, and video teams to produce promotional materials such as emails, landing pages, social posts, and videos
Be a visible member and leader within the Japan market, including creating thought leadership, and being active in the field with the sales team when appropriate
Track, analyze, and report on the performance of all marketing activities and campaigns, monitor key KPIs, identify areas for improvement, and manage the regional marketing budget

Skills

Marketing Strategy

Event Management

Demand Generation

Pipeline Generation

Campaign Execution

Budget Management

Sales Alignment

Partnership Management

Customer Engagement

B2B Marketing

Contentsquare

Digital experience analytics and insights platform

About Contentsquare

Contentsquare provides digital experience analytics through an AI-powered platform that analyzes customer behaviors, feelings, and intentions across various online touchpoints. The platform collects data from over 1 million websites, allowing businesses to understand how customers interact with their digital content. This understanding helps companies improve their operations, build customer trust, and ensure that their services are secure, private, and accessible. Unlike many competitors, Contentsquare focuses on delivering deep insights that foster empathy towards customers, enabling brands to enhance customer satisfaction and adapt quickly to market changes. The goal of Contentsquare is to empower businesses to create meaningful customer experiences that drive growth and loyalty.

Paris, FranceHeadquarters

2012Year Founded

$1,257.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Opportunities for personal growth and career development

Competitive salaries

Generous health and retirement benefits

Excellent family care

Paid time off and flexible policies

Fun and ambitious work environment

Risks

Increased competition from emerging platforms may erode Contentsquare's market share.

The departure of key executives could lead to strategic instability.

Integration challenges with acquisitions like Heap may cause operational inefficiencies.

Differentiation

Contentsquare offers AI-powered insights into customer behaviors and feelings across all touchpoints.

The platform integrates four analytics domains: DXA, DEM, PA, and VoC.

Contentsquare's focus on privacy and accessibility builds strong customer trust.

Upsides

Contentsquare's new AI features enhance conversion, retention, and NPS improvements.

Strategic partnerships, like with TMG, expand Contentsquare's digital experience capabilities.

The rise of AI-driven personalization boosts demand for Contentsquare's analytics solutions.

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