Field Marketer

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, CybersecurityIndustries

Requirements

Candidates should have 4+ years of Account-Based Marketing experience in B2B software or developer tooling, with a proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages. They must be comfortable partnering closely with Sales, CX, and Marketing stakeholders, possess strong project management skills, and have hands-on experience with sales and marketing tools such as Salesforce, HubSpot, RollWorks, Mutiny, Clay, Reachdesk, LinkedIn ads, and Figma. The role requires a self-starter willing to travel up to 25% for on-site events, with a preference for candidates based in the Greater London area. Experience marketing to developers or working at B2B SaaS or cloud companies, along with strong technical aptitude, is considered a plus.

Responsibilities

The ABM Specialist will partner with the ABM Manager to develop and execute the account-based marketing strategy, focusing on driving new business and expanding existing revenue in collaboration with Sales, Customer Experience, and Marketing. Responsibilities include delivering bespoke messaging, content, and experiences for senior stakeholders, collaborating cross-functionally to identify target accounts and shape quarterly ABM plans, and developing and running 1:few and 1:many ABM campaigns using various channels. The role also involves partnering with Product Marketing and Content teams to craft account-specific messages, managing end-to-end campaign execution, planning and executing executive events and VIP experiences, supporting logistics for regional field activities, working directly with sales teams to align marketing efforts, and tracking and reporting on ABM campaign performance with a focus on pipeline impact, engagement, and ROI.

Skills

Account-Based Marketing (ABM)

Marketing Strategy

Campaign Execution

Content Creation

Paid Media

Direct Mail

Event Management

Sales Collaboration

Customer Experience Collaboration

Product Marketing Collaboration

Messaging

Value Propositions

Budgeting

Forecasting

Account Prioritization

Tailscale

Secure VPN for remote resource access

About Tailscale

Tailscale offers a secure networking solution that allows users to access remote resources like virtual machines and databases from anywhere using a WireGuard-based Virtual Private Network (VPN). Its service is designed for businesses and individuals needing to manage private resources remotely, with a focus on simplicity and minimal setup. Tailscale's freemium model attracts a wide user base, allowing users to start for free and upgrade for additional features. The company aims to enhance data security while providing an easy-to-use remote access solution.

None, CanadaHeadquarters

2019Year Founded

$111.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, CybersecurityIndustries

51-200Employees