eTail Global New Channels Manager at Logitech

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Retail, TechnologyIndustries

Requirements

Extensive Knowledge of Marketplace Platforms: In-depth understanding of various marketplace models and their dynamics, with proven expertise in operating and scaling a third-party (3P) business effectively, including hybrid 1P+3P marketplaces models globally
Deep Social Platforms Knowledge: Extensive knowledge in social commerce platforms with strong understanding of the algorithms, features, best practices and evolving trends. Proven ability to translate platform mechanics into actionable, ROI-driven sales strategies, specially on Tiktok Shop, Douyin and live streaming capabilities within eTailer ecosystems
Strategic Business Planning: Track record of crafting and executing innovative business strategies to unlock sales growth on ecommerce platforms
Commercial Acumen: Strong skills in identifying growth opportunities, building business cases, and making data-driven decisions that align with overarching business goals

Responsibilities

Create a Strategic Blueprint for Marketplace Engagement: Define where and how Logitech should operate on marketplaces, ensuring differentiation and complementarity with the Logitech 1P business model. This includes designing strategies for portfolio, attach & solutions opportunities
Operationalize Logitech Certified Reseller Program: Design and implement a marketplace program tailored to empower premium reseller partners, enhancing their capabilities to drive incremental value and maximize Logitech’s sales potential
Incubate and Expand New Platforms: Explore and grow Logitech's presence on new platforms, focusing on high-potential categories
Leverage best practices from internal teams, external partners, and stakeholders to drive Logitech's capabilities in these channels
Financial Modeling for Success (Marketplaces): Design robust financial models to assess profitability, guide investment decisions, and measure ROI
Build Tiktok Global Partnership and Expansion: Lead the development and management of the TikTok Shop Joint Business Plan to define and execute a successful platform strategy while driving market expansion
Operationalize Social Commerce: Design and implement effective go-to-market models and tactics, encompassing portfolio management, logistics, affiliates, advertising, analytics, and content strategies. Leverage local best practices, including insights from our Douyin China platform, to ensure impactful execution
Live Streaming Channel: Develop and operationalize a comprehensive strategy to drive live streaming initiatives in collaboration with our strategic eTailer partners
Financial Modeling for Success (Social Commerce): Design robust financial models for social commerce and live-streaming initiatives to assess profitability, guide investment decisions, and measure ROI
Agency Sourcing and Oversight: Identify, onboard, and lead social commerce agencies and trading partners to support Logitech’s strategy execution
Lead the development and execution of worldwide go-to-market strategy for emerging eTail channels, including Social Commerce and Marketplaces
Collaborate with cross-functional teams, including Business Groups, Marketing, and Commercial Team, as well as external agencies
Enable successful implementation on platforms such as TikTok Shop, Live streaming and eTailer marketplaces including BestBuy, Walmart, Shopee, Lazada, and more
Support regional teams in creating tailored strategies to align with market specific needs and opportunities

Skills

Key technologies and capabilities for this role

Go-to-Market StrategySocial CommerceMarketplace ManagementTikTok ShopLive StreamingFinancial ModelingStrategic PlanningPartner ProgramseCommerce PlatformsCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What experience is required for the Global New Channels Manager role?

The role requires dynamic and experienced professionals skilled in developing and executing worldwide go-to-market strategies for emerging eTail channels like Social Commerce and Marketplaces.

What is the reporting structure and team collaboration like at Logitech for this position?

The role reports to the Global Head of eTail and involves collaboration with cross-functional teams including Business Groups, Marketing, Commercial Team, and external agencies.

What makes a strong candidate for this eTail Global New Channels Manager role?

Strong candidates will have experience leading strategies for marketplaces like TikTok Shop, BestBuy, Walmart, Shopee, Lazada, and social commerce including live streaming, with skills in financial modeling, agency management, and cross-functional collaboration.

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees